Tether Operations Limited has launched a strategic partnership with Reelly Tech which operates as a major B2B real estate platform in the UAE. This strategic partnership will bring streamlined stablecoin transactions into the property market of the region for agents, buyers, and developers.
Through this initiative, the companies have established a Memorandum of Understanding (MoU) to enable $USDT adoption in real estate trading operations. More than 30,000 local agents and international agents accessing Reelly Tech’s platform will receive digital asset payment system services to improve transaction speed and security. This joint effort allows easier property buying processes and advances blockchain technology adoption in the real estate sector.
Educational Program to Support Adoption
Tether and Reelly Tech will create targeted educational materials to teach real estate professionals how to use stablecoins for transactions. This program offers knowledge about property transactions in $USDT to build agent capabilities for using blockchain financial solutions.
The company Reelly Tech develops AI solutions that combine real estate property analysis with marketing tools to boost transaction excellence. The platform facilitates developer-to-agent communication which optimizes operational tasks within the real estate industry that relies on agents to complete 95% of property transactions. The addition of $USDT to transactions will enhance operational efficiency because it shortens time frames and decreases expense costs.
These partnerships emerge when Dubai’s real estate sector continues its substantial market growth. The total off-plan sales value in 2024 amounted to 283 billion AED demonstrating a 27.5% increase over the preceding year. With blockchain technology Tether and Reelly Tech intend to benefit from increasing market expansion while providing different financial solutions for investors, developers, and property buyers.
UAE’s Growing Role in Digital Assets and Blockchain
The UAE stands as a significant force in digital asset adoption since it holds the third position worldwide for cryptocurrency usage based on the Henley Index 2024 report. Blockchain innovation receives support from regulatory frameworks that include the Abu Dhabi Global Market (ADGM) and Dubai’s Virtual Asset Regulatory Authority (VARA).
Tether’s partnership with Reelly Tech supports its goal to increase digital asset knowledge and usage between communities. Tether recently introduced USDT as an Accepted Virtual Asset (AVA) in ADGM and established partnership agreements to spread blockchain knowledge throughout the Middle East after releasing several initiatives in the region.
