The auction for the seven-piece animated collection — created in partnership with Autograph — is taking place on OpenSea
Partnership
Tom Brady‘s co-founded NFT company Autograph and Billboard have just released a new limited NFT commemorating The Weeknd and his historic “Blinding Lights” Hot 100 achievement. The 7-piece animated NFT collection includes four designs: a 1-of-1 NFT featuring The Weeknd’s November 2021 Billboard cover — which announced his Hot 100 achievement — as well as three trading cards inspired by the music video for “Blinding Lights.” Each one is signed by The Weeknd.
Ahead of the NFT collection, The Weeknd and Billboard also marked the award-winning artist’s Hot 100 achievement with a “Blinding Lights” trading card collection featuring five different designs by Cheung. “It’s always been a dream of mine to create trading cards for the music industry, especially cards celebrating some of the world’s most renowned artists,” Cheung said at the time. “I’m thrilled to have the opportunity to collaborate with Billboard to highlight The Weeknd’s milestone, which will undoubtedly play a role in defining the future of music.” The card packs, which launched Nov. 23, are available on shop.theweeknd.com.
Quotes
Dillon Rosenblatt, CEO of Autograph: Having The Weeknd join our Board of Directors and launch our music vertical with such a groundbreaking cultural moment speaks to our shared vision of communicating culture’s most engaging stories and celebrating its most important moments as they happen through new digital formats. A visionary in terms of music and art, we’re excited to leverage his creative power and expertise as we pioneer a new era of digital collecting together.
Julian Holguin, President of Billboard: Through this collection, we’re excited to offer music fans a new, innovative format that allows them to engage further with our rankings and deepen their connection to an important milestone in music history. The Weeknd’s NFTs capture the excitement that ‘Blinding Lights’ inspires, and music fans and collectors alike will gravitate towards these NFTs and be proud to own them for years to come.
