TokenFi, a leading platform dealing with real-world asset tokenization, has commenced a new partnership with Queens Park Rangers Football Club (QPR). The partnership is a crucial step to bring tokenization to the growing sports sector for the approaching 2025/26 football season. The platform revealed in its X announcement that this development enables it to enter the professional sports ecosystem to broaden tokenization. In addition to this, the respective move also contributes to TokenFi’s goal to provide the sports clubs and fans with blockchain-led innovation across the globe.
TokenFi Becomes QPR’s Sponsor and Collaborator with Season-Long Branding
With this endeavor, TokenFi will serve as QPR’s official collaborator and official Training Kit Sleeve Sponsor. In this respect, the logo of TokenFi will appear on the training wear of the team members, as well as the manager and coaching staff’s gear. Hence, the platform will ensure its visible presence during the whole season through these logos.
Apart from that, the collaboration is not just about branding, as it represents a robust move to advance TokenFi’s venture into the tokenization of real-world assets. Additionally, the development also assists the platform in increasing blockchain adoption among the common masses. Thus, collaborating with a renowned club like Queen Park Rangers Football Club lets it merge tradition and innovation. In this way, the partnership paves the way for transformative and efficient fan experiences.
As included in this development, digital advertisement spots will be acquired on the concourse TV screens. In addition to this, at Loftus Road Stadium there will be featured big screen ads during the home league games. Apart from that, TokenFi will also get in-game and pre-match LED signage. Simultaneously, the static ad boards will also be shown in the stadium along with dugout headrest branding. Similarly, the extensive fanbase of QPR will receive newsletters in addition to email marketing.
Bringing RWA Tokenization to Sports to Make Fans Stakeholders and Supporters
According to TokenFi, this initiative is a key development to bolster innovation. Thus, QPR and TokenFi will jointly delve into the exclusive possibilities to make the club’s assets available on-chain. Keeping this in view, the development turns the fans into supporters and stakeholders rather than just spectators while also advancing RWA tokenization in sports.
