- Trump media is raising $2.5B towards Bitcoin and growing its financial services strategy.
- The company will hold Bitcoin along with $759 million in cash and short-term investments.
- Firms linked to Donald Trump’s family range from an NFT release, a meme coin to a stake in a Bitcoin miner.
Truth Social’s parent company, Trump Media & Technology Group, has confirmed plans to invest $2.5 billion in Bitcoin and other crypto assets. The firm said it would raise the capital by selling $1.5 billion in stock and $1 billion in convertible notes. The company will issue the stock at its latest close, and the notes will come with a 35% premium.
The announcement signals a stronger shift into financial services. “Bitcoin is an apex instrument of financial freedom,” CEO Devin Nunes said in the statement, adding the move is a key part of the firm’s “America First” investment agenda.
Anchorage Digital and Crypto.com will serve as custodians for the bitcoin acquired through this investment, the company said. Trump Media owns about $759 million in cash and short-term investments, which will remain on its balance sheet alongside its digital asset holdings.
Crypto Expansion Mirrors Trump Family Interests
Trump Media’s crypto strategy aligns with other ventures led by the Trump family. In recent months, the company launched Truth.fi, a fintech arm focused on digital investment products. It also finalized an agreement to launch crypto-aligned ETFs that match Trump’s policy priorities.
Besides the company, the family had been involved in various crypto projects. These are Trump NFTs, $TRUMP meme coins, and shares of the newly launched Bitcoin mining venture American Bitcoin. The family also supports the crypto exchange World Liberty Financial.
Lawmakers have been concerned about the wave of new involvement. Democratic Senator Elizabeth Warren recently pressed the SEC on how it intends to regulate an ETF product backed by a company owned by someone affiliated with Trump.
Ties to Policy and Upcoming Bitcoin Conference
The announcement comes days before the Bitcoin Conference, a blockchain industry event at which some of Trump’s highest allies are expected to appear. The administration’s crypto policy lead, David Sacks, will join Vice President JD Vance, Donald Trump Jr., and Eric Trump at the event. Michael Saylor of MicroStrategy and other industry figures are expected to attend.
Trump’s administration has been more crypto-friendly, halting several SEC lawsuits against Coinbase, Kraken, and Robinhood, to name a few. Furthermore, the administration suggested creating a federal reserve for crypto using coins seized by the government, which could favor Truth Media’s stipulation.
Trump Media, responding critically to a Financial Times inquiry, released the company statement. While the 6% early trading dip may be a concern, the company is still in the process of acquiring assets it deems to be part of its long-term vision.
