- Trump Media, Crypto.com, and Yorkville finalize ETF launch deal under TruthFi brand.
- $250M commitment backs U.S.-focused ETFs with crypto exposure, pending 2025 launch.
- ETFs to merge American industries and regulated digital assets across global markets.
Trump Media and Technology Group (TMTG), the operator of Truth Social and other digital platforms, has entered a definitive agreement with Crypto.com and Yorkville America Digital to launch a series of exchange-traded funds (ETFs) under the TruthFi brand.
This latest agreement implements a memorandum signed early this year. It marks TMTG’s official foray into the financial services and digital asset markets.
The agreement sets the stage for a portfolio of ETFs and separately managed accounts (SMAs), including U.S.-based investments and crypto assets. According to the companies, these products are being developed focusing on “Made in America” industries such as energy, and will also incorporate regulated digital tokens. The ETFs are expected to be distributed globally, with access points across the U.S., Europe, and Asia through established brokerage platforms.
The ETF offerings will be available through Foris Capital US LLC, a broker-dealer affiliate of Crypto.com, subject to regulatory approval. Additionally, TMTG has committed to using up to $250 million from its cash reserves to support both the ETFs and the SMAs. According to official disclosures, Charles Schwab will hold these funds in custody.
TMTG confirmed that the financial instruments under TruthFi are expected to launch later in 2025, pending compliance reviews and other necessary approvals.
Strategic Partnership Structure and Legal Oversight
The signed document indicates that Trump Media is in partnership with Crypto.com and Yorkville America Digital in a three-way deal. Indeed, each organization will be involved in various ways to support the provision of this initiative. Crypto.com will act as a platform to facilitate integration and brokerage distribution of cryptocurrencies, and Yorkville America Digital will be the asset manager focusing on the American market.
Davis Polk & Wardwell LLP, a famous law firm that specializes in various financial transactions, will help in the formation and implementation of the ETF products.
The agreement provides a system for cross-sector cooperation among a social media company, a digital asset exchange, and a traditional asset management firm. Each party acknowledged the operational complexity of merging traditional financial products with digital assets while maintaining compliance with global and U.S. regulations.
Company Statements and Market Positioning
In an official statement, TMTG Chairman and CEO Devin Nunes defined the partnership as a major move toward expanding the company’s role in digital finance. He emphasized the possibility of combining American economic themes with digital asset investment structures.
Additionally, Crypto.com’s CEO, Kris Marszalek, described the agreement as a testament to the firm’s ongoing effort to bridge cryptocurrency and traditional finance. Yorkville America Digital CEO Troy Rillo also confirmed the firm’s alignment with the launch timeline and its intention to support products that reflect its “America-First” investment strategy.
Although financial terms beyond the initial $250 million commitment were not disclosed, the collaboration is expected to create a new category of ETFs combining crypto exposure with U.S.-centric equities and sectors.
