Trump Media and Technology Group Corp.(TMTG) has revealed the plan to invest up to $250 million in financial products such as cryptocurrencies, exchange-traded funds (ETFs) and separately managed accounts(SMAs). The move is part of the company’s broader financial services and fintech strategy, which will operate under the newly launched Truth.Fi brand.
The investment initiative is part of TMTG’s strategy to diversify its cash reserves which exceeded $700 million as of December 31, 2024. According to the announcement, these funds will be custodied by Charles Schwab to provide advisory services on the firm’s investment strategy.
Investment Allocation Includes Bitcoin ($BTC) and Crypto-Related Assets
TMTG’s new financial services arm, Truth.Fi, will focus on investment vehicles tailored for American growth industries, manufacturing, and energy. An affiliate of Yorkville Advisors will act as the registered investment adviser for these financial products. The initiative aligns with its mission of creating investment opportunities reinforcing economic and financial independence.
The board of the company has agreed to use the funds to purchase Bitcoin ($BTC) and other cryptocurrencies alongside conventional assets. As per details, Truth.Fi will be looking at investments in “Bitcoin and crypto-related securities. TMTG already holds over $250 million in Ethereum ($ETH) and staked $ETH, as well as $65 million in Wrapped Bitcoin ($WBTC) and $9.7 million in TRON ($TRX). The addition of Truth.Fi to its ecosystem marks a broader push into decentralized finance (DeFi) and investment management.
Regulatory Approvals and Future Plans of Truth.Fi
The Truth.Fi investment products are expected to be launched in 2025 subject to the necessary regulatory approval and signing of strategic partnerships. The company plans to offer several products and services and meet all the legal requirements before the launch.
The TMTG CEO and chairman, Devin Nunes underlined that the initiative is an extension of the company’s strategy that goes beyond social media and streaming services. The company sees financial products as offering other forms of investments and staying true to its mission of empowering people with finance and technology.
