Valhalla, the flagship play-to-earn MMORPG from Floki, has announced an exciting partnership with Alliance. Alliance is one of the most renowned names in esports. This strategic collaboration marks a significant milestone for both these organizations. It will bring together the worlds of Web3 gaming and competitive esports in an unprecedented way. Floki has shared this exciting news on its official X account today.
Valhalla and Alliance Join Forces to Bridge Esports and Web3 Gaming
The partnership will feature Valhalla across Alliance’s digital platforms and live streams, giving the game exposure to millions of esports fans. Additionally, the Valhalla logo will be prominently displayed on the official jerseys of Alliance’s Apex Legends and Counter-Strike 2 teams. Both parties have planned exclusive events and content aimed at bridging the gap between esports and Web3 gaming. This multi-year agreement begins in September 2024.
Jonathan Berg, CEO of Alliance, has expressed his excitement about the partnership. He states that Valhalla’s innovative approach to Web3 gaming offers a new frontier for their players and fans. Similarly, Mr. Brown Whale, Valhalla’s Core Advisor, emphasized the significance of the collaboration. He noted that together with Alliance, they are redefining what’s possible in competitive gaming and digital economies.
Alliance’s Esports Legacy Set to Boost Valhalla’s Presence in Web3 Gaming
Alliance’s dominance in the esports arena is unquestionable, with 57 championship trophies, over 150 tournament wins, and more than 300 podium placements in the last decade. In 2023 alone, Alliance generated over 342 million views and nearly 53 million hours watched across its platforms. This underscores its massive influence in the esports community. This partnership introduces Valhalla to Alliance’s extensive fanbase of over 7 million dedicated followers.
The collaboration is expected to significantly boost Valhalla’s visibility and position it as a key player in the evolving Web3 gaming space. As this multi-year deal unfolds, fans and gamers alike can look forward to exciting developments that will further merge the competitive intensity of esports with the innovative potential of blockchain gaming. Keep visiting us for exclusive events and content as Floki, Valhalla and Alliance work together to bring Web3 gaming into the mainstream.
