The current trend of treating creator content and digital data as raw material for centralized platforms across the Internet has revealed a growing need to develop an equitable system to distribute value. As a leader in blockchain advertising technology, Verasity has announced that its new consumer-facing ecosystem, PLRL, is going live on Base.
Developing $PLRL at Base is beyond just physical transfer; it requires a distribution decision. Such a decision utilizes the benefit of Base’s thousands of onboard clients and gives cost-effective ways to transact with customers by using fractional cents.
The Internet Equity Layer – A New Economic Model
A new framework called the Internet Equity Layer has been created by PLRL to ensure the equitable distribution of data, content, and advertising across all users, creators, and brands to ensure that everyone gets what they are due in terms of value. The goal of this methodology is to create more balance in how the value created within the ecosystem is distributed throughout it rather than soundly in favor of one dominant entity.
There are three parts to the underlying structure of the PLRL Ecosystem. The first part is an Earnings Module, which rewards individuals with $PLRL tokens for providing permissioned data to Ad-Tech for use in advertising research. The second part is a Create Marketplace, where individuals can create video content that they wish to license to advertisers and receive their royalty payments in $PLRL tokens.
The last part is Deliver, which is an AI-driven Smart Delivery System that will utilize artificial intelligence and machine learning algorithms to ensure advertisements are delivered in the most optimal manner. It ensures that all qualified publishers receive an equal share of revenue from advertisers that use Deliver to advertise.
Why Base? The Move to Consumer-Facing Rails
The use of Base as a ledger for $PLRL represents an overall movement in the industry to user-friendly L-2s. Verasity describes Base as the “go-to L-2 for everything that’s consumer-facing” because it can achieve near-instant settlement, great throughput, and cheap cost. There is little friction for onboarding a consumer onto a blockchain.
In 2025, Base controls more than 60% of entire L-2 revenues, with a DeFi TVL over over $4.6B. Base’s direct integration with Coinbase gives it an inherent distribution advantage for $PLRL given access to millions of verified Coinbase users. These users have already been onboarded into the crypto ecosystem.
Tokenomics and Future Outlook
The $PLRL token has a total supply of 10 billion and is an ERC20 utility token natively on Base. The team indicated that they will not be raising capital by selling tokens to venture capitalists; rather, the token will be launched fairly and distributed to the community.
According to reports, the Verasity team is planning to give an airdrop reward to long-term holders of the initial $VRA token. This reward will be provided only to individuals who currently have their $VRA in the VeraWallet. This is intended to help bring together and transition the current community into the new phase of Internet Equity.
Conclusion
Verasity is placing PLRL at the convergence point of high-volume advertising technologies (ad-tech) and ready for the market blockchain infrastructure by launching on Base. The ability of $PLRL, as it approaches its incubation phase, the final quarter of FY 2026, to be successful may depend in part on how passive data is turned into a productive asset. This could set a precedent on how our future engagements with the digital economy will look like.
