An Alliance for Innovation
On August 22, a groundbreaking announcement was made in the digital advertising sector. VeraViews, a distinguished entity within the Verasity ($VRA) framework, and Alkimi Exchange, an avant-garde decentralized advertising platform constructed on Ethereum, unveiled their collaborative undertaking. This powerful alliance is set to shift paradigms, addressing digital advertising’s longstanding hurdles like transparency and operational inefficiencies.
Tackling Transparency Troubles
The advertising realm has perennially faced dilemmas related to clarity. Brands frequently grapple with uncertainty about their ad placements, sparking apprehensions regarding brand reputation and return on investments. This freshly minted alliance seeks to resolve these entrenched issues. Key to this resolution is VeraViews’ innovative ‘Proof of View’ (PoV) mechanism, which is poised to be incorporated into Alkimi Exchange’s advertising framework.
Mutual Benefits and Beyond
This union offers mutual advantages. Alkimi Exchange’s consortium of publishers will be privy to VeraViews’ advertising infrastructure, thereby connecting with a certified audience from the VeraViews community. Concurrently, VeraViews foresees an expansion in its revenue streams, leveraging the expansive advertising associates within the Alkimi Exchange network.
Leaders’ Insights
David Murray, Demand Director at VeraViews, shared his enthusiasm for the venture: “The evolution of decentralized advertising is in its infancy. It’s invigorating to witness how VeraViews and Alkimi Exchange meld their cutting-edge tech solutions in harmony, collectively aspiring to instill faith and lucidity in the programmatic advertising value chain.”
Echoing this sentiment, Ben Putley, the CEO & Co-Founder of Alkimi Exchange, stated, “This partnership represents more than just shared insights into our field’s trajectory. It’s a confluence of our resolute dedication to foster lasting growth, carve innovative avenues, and push the confines of conceivable achievements.”
