The Dallas Mavericks announced a five-year partnership with Voyager Digital that makes the company the team’s first cryptocurrency brokerage.
Wednesday morning the Dallas Mavericks announced a partnership with the cryptocurrency platform, Voyager which allows for users of all ages and socioeconomic status to buy and trade over sixty digital assets, including Bitcoin, Ethereum, DogecNBoin, and more.
Voyager and the Dallas Mavericks will work to make cryptocurrency more accessible through educational and community programs, global activations, and fan engagement promotions. The partnership also includes naming rights to the Mavs Gaming Hub, the official gaming and event venue for the Mavs NBA 2K League team, and will be announced at a later date.
This partnership makes Voyager project the first international partner of the Dallas Mavericks, enabling both parties to reach a wider, global audience to raise brand awareness and drive cryptocurrency adoption around the world. In 2019, the NBA granted teams the ability to provide international sponsorship rights, outside the United States and Canada.
Steve Ehrlich, CEO and Co-founder of Voyager, had this to say about the partnership with the Mavericks: “We could not be more excited to partner with the Dallas Mavericks to make crypto more accessible for all. This partnership gives us the opportunity to educate people all over the world on ways to use crypto in their everyday lives. We want to help people learn alternate ways to grow their wealth to achieve true financial freedom and build intergenerational wealth through crypto. We found a great partner to do this with in the Mavs and their owner, Mark Cuban, who is already deeply involved in the space.”
Mavs governor Mark Cuban has been a vocal advocate of cryptocurrency is is an ideal partner for Voyager: “The Mavs are proud to welcome Voyager to the Dallas Mavericks family. Crypto assets and applications are changing how business and personal finance are done. We believe our partnership with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can earn more from Voyagers’ platform than from traditional financial applications.”
The partnership is the latest example of Voyager, as well as other firms, gravitating toward partnerships with sports leagues and athletes to expand their presence.
Voyager announced an agreement in June with NASCAR driver Landon Cassill to pay him in a portfolio of cryptocurrency, including Litecoin and the Voyager Token. Last month, the company named NFL tight end Rob Gronkowski as a Voyager brand ambassador and shareholder.
Voyager offers crypto traders a secure way to trade over 60 different kinds of digital assets and earn annual rewards. With their partnership, both the Mavericks and Voyager hope to make cryptocurrency more accessible through education and fan engagement.
