The cryptocurrency industry is about to get its very own spotlight on the global stage with the highly anticipated premiere of “The Next Crypto Gem.” This groundbreaking reality TV show, often dubbed “the Shark Tank of crypto,” is set to debut its first season in 56 countries on September 7th, 2023 at 9 pm EST/6 pm PST. The show promises to bring the exhilarating world of blockchain technology and cryptocurrencies to a mainstream audience like never before.
Produced by The Hourglass Collective, “The Next Crypto Gem” has been generating significant buzz since its announcement. The show’s format combines elements of popular entrepreneurial series like “The Apprentice” with a competitive, gamified approach similar to “The Voice.” Its aim is to demystify the cryptocurrency industry and make it accessible to viewers from all walks of life. In doing so, it heralds a new era in which crypto education and entertainment seamlessly converge, fostering a deeper appreciation for this groundbreaking technology.
Bringing Crypto to the Masses
The show boasts an impressive lineup of judges and guest appearances. Leading the panel of judges are industry stalwarts Brian D. Evans, Layah Heilpern, and George Tung. These cryptocurrency influencers will be tasked with evaluating the contestants and determining who has the potential to become the next crypto superstar. Additionally, viewers can expect cameo appearances by original “Shark Tank” investor Kevin Harrington, legendary poker player Tom Dwan, and YouTube sensation Ben “BitBoy Crypto” Armstrong.
“The Next Crypto Gem” has been in the making for several months and recently completed filming in March. Funding for the first season was provided by Hourglass Collective chairman Jeff Mahony’s NEFT Entertainment and Hourglass Collective president Jett Tang. The show aims to capture the essence of the cryptocurrency industry, including the teamwork, rivalry, larger-than-life personalities, and innovative ideas that are synonymous with this rapidly evolving field.
Jett Tang, President of Hourglass Collective, expressed his enthusiasm for the project, stating, “The Next Crypto Gem captures everything that makes the cryptocurrency industry so compelling and brings these elements to a mainstream audience for the first time. The teamwork; the rivalry; the larger-than-life characters and the out-the-box ideas: they’re all here, packaged in a format that will be easily absorbable to television viewers. Crypto is the greatest show on earth and now, in The Next Crypto Gem, the industry’s got the series it’s always deserved.”
“The Next Crypto Gem” will reach a global audience through Insight TV’s extensive network of 178 platforms across 56 countries. Viewers can tune in via Insight TV’s channels on Linear, Fast, and OTT platforms, including popular options like Samsung TV Plus, LG, Rakuten, Pluto, Amazon Prime, and Amazon Freevee. The show will also be available on DirectTv, DistroTV, FuboTV, Sinclair TV, Verizon Media, Sling Comcast, and Cox.
Crypto Culture Goes Mainstream
While the show primarily focuses on entertainment, it also seeks to educate its audience on fundamental crypto concepts such as blockchain, tokenomics, and wallets. The emphasis, however, remains on showcasing the vibrant crypto culture and introducing its eccentric characters to an audience with limited exposure to the industry. Plans are already in motion for a second season of “The Next Crypto Gem,” underscoring the show’s commitment to promoting crypto adoption and understanding.
The Hourglass Collective, the creative force behind the show, is dedicated to expanding the use of real-world blockchain technology. The collective incubates projects that bridge the gap between the crypto space and mainstream entertainment, popular apps, major retail brands, and large-scale events. Alongside “The Next Crypto Gem,” the Hourglass Collective has incubated Alpha District, a blockchain-based RPG ecosystem, and Kosmos, a self-publishing app connecting fiction writers with readers, among other ventures.
With “The Next Crypto Gem” set to make its debut, the cryptocurrency industry is poised to capture the attention of a whole new audience, paving the way for broader adoption and understanding of this transformative technology. This groundbreaking show has the potential to bridge the knowledge gap and demystify the intricacies of blockchain, cryptocurrencies, and decentralized finance (DeFi) for viewers worldwide.
