Automobili Lamborghini has taken a bold step into the digital realm, announcing a partnership with photorealistic Metaverse platform Wilder World to debut its all-new Temerario super sports car and the track-ready Temerario GT3 as limited-edition digital collectibles. Marking the marque’s first expansion of its Fast ForWorld digital engagement platform, the initiative blends high-octane automotive heritage with cutting-edge Web3 experiences.
Beginning July 11—coinciding with the in‑real‑life unveiling of the Temerario GT3 at England’s Goodwood Festival of Speed—fans will be able to mint 590 digital street-legal Temerario “Streetcars” and 10 ultra‑rare Temerario GT3 “Racecars” for $300 each. Both collections will be offered via the Wilder World and Fast ForWorld marketplaces on OpenSea, introducing Lamborghini’s signature performance and design into a living, breathing digital city built in Unreal Engine 5.
Driving Digital
At the heart of the drop is the launch of Lamborghini’s Digital Vehicle Library on Fast ForWorld, which expands the brand’s footprint across multiple interoperable virtual worlds. Inside Wilder World, users won’t just view the cars—they’ll experience Lamborghini culture through racing events, fashion showcases, heritage storytelling and immersive brand activations.
Christian Mastro, Marketing Director at Automobili Lamborghini, said, “With Fast ForWorld, we’re exploring innovative ways for our community to experience AutomobiliLamborghini – beyond the road and beyond the physical world. Wilder World offers a dynamic platform where the essence of our cars – performance, design, and presence – can thrive in new and meaningful ways. By enabling users to activate and utilize the NFTs they acquire, this collaboration marks a significant first step toward creating a true digital twin of the real-world vehicle, bridging the gap between physical and virtual automotive experiences.”
n3o, co-founder of Wilder World, added: “We’re thrilled to partner with Automobili Lamborghini to evolve Fast ForWorld into a multi-dimensional experience that goes far beyond collectibles, bringing the Lamborghini spirit into a living, breathing digital city. Together, we’re crafting a new frontier for multiple immersive brand experiences to be connected across the Metaverse.”
Under the hood of this initiative are several Web3 heavyweights. Animoca Brands’ Motorverse designed the Universal Digital Assets (UDAs) that underpin the Temerario collection, ensuring each car retains a persistent identity across Web3 applications, virtual worlds, and traditional games. At launch, these UDAs will be usable not only in Wilder World, but also in Lamborghini Fast ForWorld, Motorverse, REVV Racing and other compatible titles.
Technical and creative development is led by Gravitaslabs, the studio behind Fast ForWorld’s platform, which will soon open a virtual Lamborghini showroom at the heart of Wilder World. There, users can explore digital car collections alongside heritage artifacts and digital apparel, setting the stage for ongoing collaboration that extends beyond vehicles to include fashion drops and storytelling assets.
The timing of the digital launch dovetails with Lamborghini’s real‑world milestone: the all-new Temerario is the only production super sports car capable of revving to 10,000 rpm, powered by a twin‑turbo V8. It joins the hybridized Revuelto V12 HPEV and the plug‑in hybrid Urus SE to complete Lamborghini’s first fully electrified lineup—each model designed, built and carbon‑neutrally produced at its Sant’Agata Bolognese headquarters.
By marrying Italy’s storied super sports car legacy with Wilder World’s next‑generation Metaverse, Lamborghini aims to redefine digital ownership and engagement for a new generation of enthusiasts—and to prove that true automotive passion can transcend physical roads and race circuits.
