In a celebration of the iconic stories in cryptocurrency history, Binance has launched a global campaign to mark the 15th anniversary of Bitcoin Pizza Day. The exchange is rolling out a $5 million BTC giveaway which is the largest ever launched by a centralized exchange. It is along with a global series of events, online contests, and a special livestream on May 22, 2025.
The initiative commemorates the day in 2010 when Laszlo Hanyecz spent 10,000 BTC on two pizzas, proving that Bitcoin could be used as real-world currency too. At the time, the transaction was worth about $40. Today, it symbolizes the birth of Bitcoin as a usable medium of exchange. It marks the starting point of the crypto revolution.
Biggest BTC Referral Giveaway in History
Running from May 15 to May 28, Binance’s Pizza Day campaign centers around a limited-time referral program where users can earn BTC rewards by inviting others to join the platform. Each successful referral pair is the referrer and their invitee who can unlock a “Pizza Box” worth up to $20 in BTC, with the potential to earn up to $40 per pair. Top-performing referrers could do in up
to $5,000 in BTC token vouchers.
The total rewards pool of $5 million in BTC makes Binance’s most generous referral promotion to date, a reflection of both the platform’s scale and its desire to engage a new wave of crypto-curious users.
Rachel Conlan, Chief Marketing Officer at Binance, said, “From two pizzas to a global financial movement, crypto’s journey has been nothing short of extraordinary — and our community has been the driving force behind it. This year, we’re marking Bitcoin Pizza Day with the biggest BTC referral giveaway in history — $5 million worth — alongside over 26 local meetups and social activations. It’s our way of honoring how far we’ve come while inviting millions more into the crypto world.”
Pizza, Parties, and Crypto Education Across the Globe
Binance’s celebration isn’t limited to the digital space. The company is hosting events with the theme “Bitcoin Pizza Day” in cities around the world. The goal is to blend fun with education to build stronger local crypto communities. These include pizza trucks rolling into cities like Almaty, Kazakhstan and Johannesburg, South Africa.
They offer free slices and Binance-branded swag. In-person meetups are also scheduled for Dubai, Bordeaux, Buenos Aires and other cities across Asia, Europe, South America, and Africa. Attendees can expect crypto workshops, community challenges, and giveaways. By combining real-world events with digital outreach, Binance is aiming to keep the spirit of Bitcoin Pizza Day alive while onboarding new users in a fun, interactive way.
Digital Celebrations and a Livestream to Mark the Big Day
Binance is also leaning into its online presence, launching several community-driven social media and messaging platform initiatives. These include a global contest where users can share the story of their first crypto transaction, and gamified challenges hosted across Telegram, Discord, and WhatsApp.
On Binance Square, the platform’s dedicated content and social hub users will be encouraged to participate in a Level Up campaign and join the #BinancePizza posting challenge. Through the new Trade Sharing tool, participants can showcase their verified crypto trades and win a share of a $6,000 BNB prize pool.
The campaign culminates on May 22 with a livestream hosted by Binance leaders, who will reflect on the significance of Pizza Day, the rise of Bitcoin, and what the future holds for crypto. The event will connect users around the globe who share celebrations for how far the industry has come and where it’s going next.
Honoring the Past, Building the Future
The celebration of Bitcoin Pizza Day is more than nostalgia, it’s a strategic move to spark interest and excitement among new users while rewarding the loyal Binance community. What started with a pizza purchase in 2010 has grown into a global financial movement, and Binance is using this anniversary to spotlight just how transformative Bitcoin and the broader crypto space have become.
With a mix of generosity, education, and global engagement, the campaign reinforces Binance’s position at the forefront of crypto adoption and innovation. Whether you’re a seasoned Bitcoin holder or just dipping your toes into the crypto world, Binance’s $5 million Pizza Day campaign offers a reason to celebrate and maybe earn a slice of history.
