In a thrilling display of creativity and community engagement, Binance, the prominent global blockchain ecosystem, has unveiled the winning design for BWT Alpine F1 Team driver Pierre Gasly’s helmet for the upcoming Abu Dhabi Grand Prix on November 26, 2023. The unique initiative allowed Binance users and Formula 1 enthusiasts from across the globe to showcase their artistic prowess and design skills, resulting in a stunning array of over 700 submissions from participants hailing from more than 140 countries.
Crypto Creativity on the Fast Track
The competition, open from August 23 to September 8, 2023, aimed to capture the essence of Binance’s values, align with its innovative ethos, and contribute to fostering connections within the motorsport community. The judging panel, which included Pierre Gasly and his team, carefully evaluated the submissions, ultimately selecting a design that harmonized with Binance’s brand identity and Gasly’s racing legacy.
The winning helmet design, a testament to the collaborative spirit of the crypto industry and the Formula 1 community, features a vibrant pink color to dazzle under the nighttime track lights, paying homage to the incredible Arabic culture with a meticulously crafted script. The winning designer will receive a coveted replica of the helmet, personally autographed by Pierre Gasly.
Pierre Gasly expressed his enthusiasm for the winning design, stating, “This design truly encapsulates my partnership with Binance, and my profound connection to my fans and this race in particular. This community-focused contest and partnership has allowed me to feel even closer to my fan base. Seeing all the creative submissions from our passionate community makes me more exhilarated, and I’m humbled by their incredible energy and passion which I’m excited to channel to the race.”
The winning designer shared insights into the inspiration behind the creation, saying, “Inspired by Binance’s brand colors, I made black and yellow the predominant colors. I also gave it a glossy surface finish to evoke the golden color and allude to Arabic culture, along with Arabic calligraphy on the sides. Since the race will take place at night, I also used the color of another sponsor (vibrant pink) to create a contrast with the rest of the design, making the helmet stand out under the nighttime lights.”
Binance Drives Innovation and Creativity
Binance’s unveiling of the fan-crafted helmet design for Pierre Gasly ahead of the Abu Dhabi Grand Prix marks a milestone in the convergence of technology, creativity, and sportsmanship. As a part of the collaboration between Binance and Pierre Gasly, centered around fostering creativity and fan engagement, Binance provided users and Gasly fans with the exclusive Pierre Gasly Experience. This included race weekend hospitality, a personal meeting with Gasly, and signed mini-helmets.
Rachel Conlan, Chief Marketing Officer at Binance, expressed her delight at the overwhelming response from the global community, stating, “Seeing the global community come together within this creative platform and the overwhelming excitement has been an absolute joy. It highlights the power of offering fans distinctive engagement opportunities to strengthen connections.”
She further emphasized the partnership’s commitment to bridging the gap between Web3 and sports realms, saying, “Our partnership with Pierre exemplifies our joint aim to connect the Web3 and sports realms. We are delighted to be part of this initiative and offer his fans the opportunity to unleash their creativity and be part of his legacy. We look forward to continuing to bring innovative and engaging experiences to fans worldwide.”
Binance remains the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, dedicated to increasing the freedom of money for users worldwide. Its platform features an unmatched portfolio of crypto products and offerings, spanning trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
As Binance continues to lead as the world’s premier blockchain ecosystem and cryptocurrency infrastructure provider, the impact of initiatives like the fan-crafted helmet design contest reverberates beyond the racetrack. It serves as a testament to the platform’s dedication to increasing the freedom of creativity and money for users worldwide and fostering a dynamic, interconnected community across diverse domains, from crypto trading to motorsports and beyond.
