- Chainlink had the most social activity among all RWA projects, including 6.4 million interactions and 10,100 active posts.
- ONDO, HBAR, and AVAX were popular among users because they had many active participants and constant postings.
- Projects such as ALGO and EL produced fewer posts, yet their members were very engaged.
Chainlink ($LINK) has secured the top position in social activity among real-world asset (RWA) projects, according to new data released by Phoenix Group and LunarCrush on May 20. In the past 24 hours, there were 10,000 engaged posts and 6.4 million interactions with LINK which was far higher than its competitors.
The results highlight that Chainlink is an important part of the tokenized asset discussion. There were more than twice as many engaged posts on its account compared to the closest competitors. It recorded more than 6.4 million activities, significantly higher than any other project listed.
Chainlink’s rise in recognition coincides with its greater part in RWA construction, as its Cross-Chain Interoperability Protocol (CCIP) is now used more by institutions. The role of LINK in joining traditional and decentralized assets is clear to many, which is one reason for its social popularity.
HBAR, VET, AVAX, and ONDO Fight for Visibility
Hedera ($HBAR) ranked second in posts with 4.6K, and Ondo Finance ($ONDO) placed second in engagement with over 786K. These three projects, VeChain ($VET), Avalanche ($AVAX), and Internet Computer ($ICP), were among the highest in both rankings due to their tokenization efforts.
Its interactions reached 533.2K, ahead of ICP at 381.2 K. Known for partnering with organizations, VeChain had a transaction volume of 355.3 K. While both recorded the same number of posts, Avalanche’s interaction count of 503.6K suggests an increase in DeFi activity, thanks to the rise of RWA.
In spite of only posting 3.4K engaged posts, ONDO stood out for its strong user interaction. In other words, because it is so distinct, it has clear strength with its audience, likely built by its diverse range of tokens and dedicated focus on first integrating larger investors.
INJ, QNT, ALGO, and EL Close Out the List
After the top two, Injective (INJ) and Quant (QNT) ranked highly, with INJ posting 3.1K times and having 423.2K interactions. Discussions about enterprise and central bank digital currency (CBDC) in relation to Quant saw a total of 2.6K posts and 240.9K engagements.
The last places in the top 10 were held by Algorand (ALGO) and Energy Ledger (EL). Having 2.6K posts that attracted 413.1K interactions, ALGO’s community demonstrates its support for carbon credits and a green future. With just 2.1K posts, EL managed to attract 1.4 million interactions, indicating fans are highly engaged with the account.
The report notes that in the RWA sector, it is less about how often messages are shared and more about how they influence and bring about results for the community. Projects with a lot of discussion for each post tend to share messages that are more influential or related to industry developments.
