The new partnership will empower independent artists by giving them transparency, equity and control over their earnings.
This new partnership gives UnitedMasters the opportunity to provide independent artists the ability to be paid in cryptocurrency through Coinbase’s new payroll product.
Founder and CEO of UnitedMaster, Steve Stoute, said in a written statement: “Working with Coinbase to give independent artists the ability to be paid in crypto is a natural next step for us, using technology to ensure that the economics of the music business favor the creators behind it. As the financial sector continues to evolve and innovate, we’re committed to putting our artists in the best position to benefit from these changes.”
Surojit Chatterjee, Chief Product Officer of Coinbase continued: “Coinbase’s mission is to increase economic freedom in the world, and we applaud UnitedMasters efforts to level the playing field for their community of musical artists. We want to make it easy for every company to pay employees in crypto. This is the future of payroll.”
Coinbase’s new payroll product aims to boost flexibility for how artists get paid. Artists are given the freedom to decide the portion of their royalties that they’ll earn in cryptocurrencies, as well as which coin they want to use.
Our mission at Coinbase is to increase economic freedom in the world, and we applaud UnitedMasters’ efforts to help level the playing field for their community of musical artists. Crypto enables more fair and equal access to wealth for anyone, anywhere, without prejudice.
We want to make it easy for every company to pay employees in crypto. This is the future of payroll. Stay tuned for announcements in the coming months as we make it easier for more businesses to pay employees in crypto.
UnitedMasters will leverage its partnership with Coinbase to market itself to artists that admire cryptocurrency.