Crypto.com will receive category exclusivity, in-stream branded segments, media placement, activations at Twitch events and other elements.
Cryptocurrency exchange Crypto.com reached a multiyear partnership with streaming platform Twitch covering its Twitch Rivals live competition destination.
Crypto.com, the world’s fastest growing crypto platform, is partnering with Twitch Rivals, the #1 destination for live competitive entertainment on interactive livestreaming service Twitch, to become the first Official Global Marketing Partner of Twitch Rivals, and the first-ever Official Marketing Partner for Twitch Rivals in Asia Pacific. Through this multi-year partnership, Crypto.com also becomes the first Official Cryptocurrency Platform Partner of Twitch Rivals, bringing the expanding cryptocurrency market to the forefront of esports.
Kris Marszalek, Co-Founder and CEO of Crypto.com, said: “We’re extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports. With well-over 1 billion gamers world-wide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”
In his turn, Lou Garate, Head of Global Sponsorship Sales at Twitch, said: “Twitch Rivals has built a loyal and global community of next gen fans. Through our partnership with Crypto.com, we are looking forward to continuing to create new and exciting moments to drive engagement for our passionate and tech-savvy viewers.”
Twitch is the worlds largest eSports streaming platform. Twitch Rivals is a series of eSports tournaments hosted by leading eSports streaming service twitch.tv, which attracts over 140 million unique visitors every month from a diverse global audience. The tournaments feature a host of top eSports talent alongside fan-favourite personalities, and include an array of IRL (in real life) and online competitions and games.
Twitch previously added a tipping feature back in December 2019 allowing users to tip streamers with a U.S. dollar-pegged stablecoin called MenaCash. As a part of the deal, viewers can use the MenaPay mobile app to view Twitch streams and tip their favorite players in real-time.