Luno, a crypto platform, collaborated with the London venue Koko to organize DJ concerts, interactive experiences, and a new event space
Luno & Koko Crypto Partnership
The Luno is a multi-format room located at the facility’s apex, which is a 19th century theatre turned music venue. Koko is due to reopen on April 29 following a three-year repair and reconstruction effort, and the Luno will feature late-night DJ performances, digital art installations, and immersive events. The talks and workshops will focus on how decentralised technology, cryptocurrencies, and the evolving interaction between music, artists, and fans are redefining the relationship between them.
The collaboration intends to empower the next generation of artists and musicians by generating possibilities for them using blockchain and Web3 technologies. In addition, The Luno, a new area within KOKO’s theater, will open with a digital art exhibition.
Koko is rebranding as a new global music venue after an investment of more than 70 million pounds, with a new inauguration date set for April 30th. The venue’s administrators believe cryptocurrency will play a significant part in the future of music and are proactive enough to provide assistance for their linked artists’ demands.
Quotes
Sam Kopelman, Luno UK country manager, said: “Koko is a cultural institution and for decades has used its stage to put the spotlight on emerging talent as well as some of the biggest acts in the world. We could not think of a better partner for our first step into the music and entertainment space and we cannot wait to put our support behind live music in the UK after such a difficult two years for the industry. Every day the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionise the industry. With Koko we look forward to working with artists and helping them realise the potential of decentralised technology, giving them greater control over their music and their futures.”
Koko commercial director Set Croft added: “Koko is about celebrating 122 years of culture, whilst fiercely stepping into the future. Our partnership with Luno will allow us to be at the forefront of blockchain technology, supporting artists in new ways and providing game-changing experiences for fans. The opportunities for us to innovate together in the music and entertainment space are endless.”
Olly Bengough, Koko’s CEO/founder, said: “It’s exciting to enter this dynamic new partnership at such an important moment in time, as blockchain technology has the potential to revolutionise the future of music. Luno has successfully built up a global community of innovators and creators pioneering in this space, and for Koko to join forces as Web3 becomes an exciting new horizon for us all, gives Koko a truly unique opportunity to take part in this ever evolving new space.”
