Valhalla, the play-to-earn NFT game, has announced its partnership with the football club Sunderland AFC. Valhalla will be the back-of-the-shirt sponsor for the club’s 24/25 season.
Valhalla is a play-to-earn NFT metaverse game that is powered by the $FLOKI token. On the mainnet, users would have to hold a certain amount of FLOKI in their wallet to make a character playable inside the game. Users will also be able to earn FLOKI tokens for battling. Everything that you obtain in the metaverse is yours to own.
Key Highlights of this Partnership Between Valhalla & Sunderland AFC
SAFC is the latest sports organization to collaborate with Floki, who have teamed up with several elite European Clubs throughout the last two years, including Bayer Leverkusen, Fenerbache, and Napoli, in addition to partnerships in Formula 1, cricket, and table tennis.
Below are the key highlights of this collaboration:
- Every home league match will have a four-minute LED display on the pitch.
- The Academy of Light serves as the backdrop for interviews during press conferences held before games.
- For television interviews, use the tunnel near Ground Zero. After home league games, news conferences are held on the ground.
- Positioned at The Stadium of Light, this static perimeter advertising spot faces the pitch.
- Advertising on http://SAFC.COM is extensive.
- A monthly “Goal of the Month” segment that appears on all of SAFC’s social media platforms.
- SAFC’s social media marketing of the Valhalla name.
Floki hopes to make Valhalla a big name in the gaming and crypto industry, and this alliance marks a huge step in that direction. With 4,500+ hours of broadcasting, the club championship reaches over 21 million viewers. Big names in television and online streaming like ESPN, beIN, Sky, and ITV will air the game. Finally, the focus will be on Sunderland’s 4 million+ fans on social media.
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