HUGO announced today its collaboration with renowned Web 3.0 company, Imaginary Ones. This partnership will launch an exclusive NFT collection and a 360-degree Metaverse experience.
Details About The Partnership
In the blog post announcement by HUGO, the younger of the HUGO BOSS brands, announced its partnership with Imaginary ones to launch an exclusive NFT collection and work on a 360-degree Metaverse experience.
According to the announcement, this partnership is like “a major step forward” for HUGO “in its exploration of the Metaverse.
“The Metaverse is an exciting new space for fashion brands, one that is rich with potential for HUGO.” Said Miah Sullivan, Senior Vice President of Global Marketing & Brand Communications at HUGO BOSS.
Aside from this, the launch of its first-ever NFT collection also marks another significant milestone in the global refresh of the HUGO brand in 2022.
“We are excited to partner with Imaginary Ones to deliver an NFT collection of beautiful 3D assets that enables us not only to further explore this virtual world but also to share a message of self-acceptance and being true to yourself, which is at the heart of what HUGO stands for.” Said Miah.
Clement Chia, Co-Founder of Imaginary Ones, also stated in the announcement, “Imaginary Ones is humbled and honored to partner with HUGO and to be the first Asia-born NFT project to collaborate with an international fashion brand.”
“We share the HUGO’s values and commitment to contributing to an inclusive and equitable world. With this partnership, we aspire to strengthen Imaginary Ones’ presence beyond the Web 3.0 space and further our cause in embracing inclusivity and diversity everywhere.”
Summary Of The Exclusive NFT Collection
According to the announcement, the exclusive “HUGO x Imaginary Ones NFT collection” will be a collection of 1,001 3D animations entitled, ‘Embrace Your Emotions’ or EYE. This collection is said to be launched in early November.
Furthermore, the primary purpose of creating this collection is to “encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being.” said HUGO in the announcement.
Additionally, out of the 1001 3D NFTs, six characters are said to contain unique attributes. Five characters each represent one of our most common emotions – joy, sadness, fear, anger, and love.
The storyline behind this collection will benefit a charitable cause to mark World Mental Health Day on October 10. From this collection, a sixth unique character with all five emotions together will be auctioned, with 100% of the proceeds donated to Youth Aware of Mental Health (YAM).
About The Allowlist
The HUGO x Imaginary Ones EYE collection has a total of 1000 allowlist spots. 500 of these spots will be given to consumers buying exclusive phygital T-shirts. The remaining 500 will be allocated to existing holders of the Imaginary Ones’ genesis NFT collection and through various activities on Imaginary Ones’ Twitter and Discord platforms from October 4 onwards.
What’s more, according to the announcement, anyone who receives a “golden ticket” will have the right to a 10% discount in the HUGO online store. In addition, holders of a HUGO x Imaginary Ones NFT will have access to Imaginary Ones’ staking ecosystem.
Access to this ecosystem will also grant the holder a different set of special HUGO x IO merch, experiences, and content, including digital HUGO wearables and HUGO-themed Imaginary Ones, drops.
