NFT platform RECUR announced a multi-year partnership with LEARFIELD to create a marketplace for college-licensed digital collectibles
LEARFIELD & RECUR NFT Partnership
LEARFIELD and RECUR have announced a comprehensive collaboration to promote the production and acceptance of college digital items and collectibles through RECUR’s collegiate NFT experience, NFTU.com. The long-term business connection brings together two industry heavyweights.
Additionally, student athletes will be able to opt into NFT possibilities through this new relationship, which will be powered by CLC’s COMPASS NIL contract management and disclosure platform. Now, with a team of 150 and $50 million raised in the largest Series A fundraising round in the NFT industry last September, Recur was prepared to expand its reach into college sports. The business had obtained around 50 collegiate licenses but had not yet begun developing digital products.
RECUR will collaborate with LEARFIELD’s integrated firms and partner institutions during the course of the multiyear agreement to offer the following:
- Commemorative NFT tickets and packages through Paciolan
- Integration of NFTU.com, the collegiate NFT marketplace, into official athletic websites and apps built by Sidearm Sports
- Licensing administration and management through CLC
- NFT category-specific college sports marketing sponsorship with LEARFIELD partner institutions
- Product development, asset creation and brand-sponsorable NFT offerings from LEARFIELD
Quotes
Cole Gahagan, chief executive of LEARFIELD, said: “Blockchain technology, and specifically NFTs, provide a new and unique way for college fans to demonstrate their school spirit, while delivering exciting opportunities for university and student-athletes alike. Beyond Recur’s proven track record of innovation and leadership, what’s been most impressive to witness is their commitment to college sports and the significant investments they’ve made already with many universities. The future of college fandom is here.”
Travor George, co-chief executive of RECUR, added: “NFTs immortalise and celebrate our favourite experiences. Our collaboration brings the entire collegiate space together as only LEARFIELD can, across on-campus advertising, ticketing, student-athlete NIL, collegiate indicia, and more. Together, we will provide university partners, and their student-athletes, with brand-building opportunities via a unified experience.”
