Sachin Tendulkar, an Indian athlete who is a legend in the world of cricket, has invested in Rario (an NFT venue). Rario, which is based in Singapore, stated that Tendulkar has now taken the place of a strategic investor. Apart from that, he has also become their brand ambassador, as mentioned by the firm in a declaration on Tuesday.
Indian Legend Cricketer Sachin Tendulkar Makes an Investment in and Becomes the Brand Ambassador of Rario
It is part of the deal that Rario will offer exclusive digital collectibles to Tendulkar at its venue. The company did not reveal the exact amount of funds that Tendulkar has invested in it. Rario was established in February previous year and is an NFT platform that focuses on cricket. It trades digital collectibles featuring the leagues as well as the players in the cricket world. The platform asserted that it has collaborated with nearly 900 cricketers.
Among those players Smriti Mandhana, Zaheer Khan, Virender Sehwag, Faf Du Plessis, and Aaron Finch are also included. The firm has sold more than 150,000 non-fungible tokens up till now. Rario is supported on the behalf of a few high-profile investors, taking into account Kingsway Capital, Animoca Brands, and Dream Capital. Along with this, it has gathered $120M worth of capital raised in a funding round of Series A formerly in 2022.
Ankit Wadhwa, the co-founder of Rario, remarked on the collaboration with Tendulkar as well as the investment gained in this respect by the company. He added that this episode was a fantasy for the platform. In his statement, he mentioned that the contribution from the cricket legend provides a testimony that that venue is making great endeavours to make fandom additionally accessible across the communities.
Rario Co-Founder Says the Platform Will Let Consumers Actively Participate in Game
He said that these contributions are making Rario capable of establishing a world in which the fans would not be just passive observers, letting them have an opportunity to be active participants. Some utility is also provided by the NFTs of Rario, indicating that the customers can use them in the strategy game of cricket named D3 Club which is developed by the platform in collaboration with Dream Sports.
In addition to this, the NFT company has the intention to offer a few non-fungible tokens-related utilities in real-life. These include the provision of access to special club memberships, contracts, and concessions on the tickets for tournaments, along with access to exclusive ask-me-anything sessions. In the words of Tendulkar, a fundamental role is played on the behalf of the fans in any sport.
He moved on to say that though the action on the field takes place just for some hours, the memories of those moments are carried further and immortalized by the fans. According to him, he is enthusiastic to witness the role played by NFT technology to eliminate the gap between the sports and the fans, providing them the opportunity to collect the moments they love the most.