Moca Network, the Animoca Brands–backed identity project, today opened AIR Shop, a verifiable loyalty platform that the company says is among the first of its kind. Built with Spree Finance and launched in partnership with South Korean tech giant SK Planet, AIR Shop aims to fuse traditional retail loyalty with blockchain-based, privacy-preserving identity and rewards infrastructure. The platform is live now at http://air.shop.
At the heart of the rollout is AIR Identity, Moca Network’s enterprise-grade decentralized identity protocol. SK Planet, operator of OK Cashbag, South Korea’s largest integrated rewards service, has integrated AIR Identity into its ecosystem, bringing verifiable, interoperable identity services to 29 million users and 95,000 merchants. The system uses zero-knowledge proof technology, Moca says, to preserve user privacy while enabling verifiable credentials and cross-platform interoperability.
Extra Utility for Users
AIR Shop positions itself as a consumer-facing marketplace for real-world travel and lifestyle offers, with flights, hotels, car rentals, villas, premium retail and VIP experiences available through partners including BookIt.com. Members can earn rewards of up to 31% of spend depending on membership tier, and points are recorded and redeemable transparently on-chain. The platform’s loyalty currency, AIR SP, is framed as a stablecoin-backed loyalty point system that can be unlocked through verified credentials.
Anyone can sign up for a free AIR account and access a Basic Tier membership. Upgrades to higher tiers require verified credentials tied to OK Cashbag’s OCB points, MOCA Coin holdings, or Mocaverse NFT staking status. Those verified statuses allow users to unlock higher rewards denominated in AIR SP, giving holders of SK Planet and Moca Network assets extra utility within the AIR Shop ecosystem.
Kyosu Kim, chief business officer of SK Planet, said, “SK Planet has always been at the forefront of consumer loyalty innovation with OK Cashbag. Partnering with Moca Network to launch AIR Shop allows us to extend our ecosystem into Web3 while continuing to serve our millions of users with greater value and more exciting experiences. AIR Shop is a powerful step forward in connecting retail loyalty with blockchain-powered rewards.”
Kenneth Shek, project lead of Moca Network, said, “AIR Shop represents a new era of verifiable loyalty, rewarding users with precision while preventing reward abuse. SK Planet is positioning itself at the forefront of loyalty and decentralized identifier innovation by giving users ownership of their data and allowing their digital identities to be verifiable in a highly interoperable manner. We are very excited to work with SK Planet to bring identity to its vast merchant and user network.”
Spree Finance, which provided commerce and rewards infrastructure for AIR Shop, brings its “stable-points” technology to the table. Spree’s on-chain payments, rewards and credit products already support thousands of native crypto tokens and a merchant network that the company says exceeds two million. BookIt.com supplies the platform’s travel deals and experiences, leveraging Spree’s next-generation stable-point system to let users earn and spend rewards interoperably.
To celebrate the launch, AIR Shop is kicking off a series of sweepstakes that users can enter using AIR SP. Prizes include a five-day luxury vacation in Jeju Island, Grand Prix racing experiences, BLACKPINK concert tickets at Tokyo Dome and other high-profile rewards. Terms and conditions apply.
Moca Network markets itself as a chain-agnostic decentralized identity network designed to preserve privacy while enabling identity verification and cross-industry interoperability. As part of Animoca Brands’ identity ecosystem, Moca Network says it connects more than 600 portfolio companies and over 700 million addressable users, and it uses MOCA Coin as its utility and governance token. SK Planet, meanwhile, continues to expand its data-and-tech offerings in Korea through OK Cashbag and the Web3 wallet UPTN Station, aiming to bridge mainstream loyalty programs with blockchain-native services.
