MoonPay is launching the celebrity non-fungible token (NFT) concierge service after a soft launch in the recent year, as per the two declarations made by the exclusively appointed persons who became a part of the group. Charlotte Laborde, an ex-associate director serving at standard Chartered Bank, shook hand with MoonPay this February to operate as the chief strategist to the COO. She, on Tuesday, upgraded her job label to concierge manager in a post on Twitter. Justin Johnson, the person who was previously working as the chief of creator collaborations at Meta for North America, has additionally declared to partner up with the group.
MoonPay’s Celebrity Concierge Service and New Hirings
It was previously reported that MoonPay introduced the concierge service’s beta version in the latter part of the year, while the firm categorized it to be a white glove facility for those people who possess high net funds and intend to buy non-fungible tokens in the most convenient method without following the formalities of organizing a wallet, purchasing crypto, utilizing the respective crypto to buy an NFT as well as after that taking its custody.
The mounting stress on appointing more people for the very service indicates that MoonPay has plans regarding the non-fungible token market and it is stepping away from the fundamental business model thereof regarding crypto-based infrastructure to deal with payments. Post Malone (a rapper) and Jimmy Fallon (a TV host) are counted among the former consumers of the respective service.
Ivan Soto-Wright, the CEO of MoonPay stated in December of the previous year that an opportunity was provided by Post Malone to the firm to sponsor his next music video following it assisted him to obtain his initial Bored Ape Yacht Club NFT (non-fungible token). In the words of Soto-Wright, a pretty remarkable cultural conversation will be created by the concierge.
The NFT and Celebrity Fever Mounts
Jimmy Fallon additionally noted buying a NFT (non-fungible token) on-air by utilizing MoonPay just following his ape purchase. MoonPay was after that cited for another time on the show thereof in January in a segment in which Paris Hilton was also present. However, the firm’s connections with celebrities did not end there. The celebrities’ courting was continuously done by MoonPay till April when the recent funding round of the platform witnessed an investment of up to $87 million from a series of well-known celebrities taking into account Matthew McConaughey, Bruce Willis, and Justin Bieber were also included. This innovation would probably allure several other investors to the venue.
Although a variation is being witnessed in the company’s plans, it is yet to be seen whether any negative impact is experienced by it in the future. Nevertheless, the very move of introducing the concierge service for the facility of the customers in paying for the famous NFTs has been taken by the firm to meet the growing interest as well as endeavours by the consumers. As per the calculations done in March this year, MoonPay recompensed an average of 26% extra for Bored Ape non-fungible tokens as compared with the floor price of the collection.
