Adidas AG is teaming up with the non-fungible token (NFT) brands the Bored Ape Yacht Club, and the comic series Punks Comic.
The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas AG is teaming up with the non-fungible token (NFT) brands the Bored Ape Yacht Club, and the comic series Punks Comic. Adidas revealed last week that the company partnered with Coinbase and believes the Metaverse is one of the most “exciting” developments in digital.
GMoney is a top NFT collector, thought leader, and booster. Meanwhile, Punks Comic is an NFT comics series drawn by Chris Wahl – a Marvel and DC Comics artist. It fractionalized ownership of 16 different crypto punks, distributed it to the community, and built a story around them.
Finally, Bored Ape Yacht Club is one of the leading NFT collections available, with apes that have sold for tens of millions of dollars in Ether. This August, NBA star Steph Curry purchased a Bored Ape for $180k. Today, Adidas Originals has made one such ape their new profile pic, much to the excitement of fellow collectors on Twitter.
“Today we leap Into The Metaverse with [Bored Ape Yacht Club], [Gmoney] & [Punks Comic]. It’s time to enter a world of limitless possibilities,” Adidas tweeted on Thursday, Dec. 2. At the time of writing, the post has over 14,000 likes and 5,250 retweets. The short clip shows a glimpse of the Adidas Metaverse that would likely be released soon.
During the call, a member of the team asked several speakers to share their thoughts on what the Metaverse means in one word. They also made reference to the tagline “Into The Metaverse,” which Adidas has adopted as a Twitter hashtag, and invited listeners to engage with their social posts and post reaction emojis in the call.
A partnership with Adidas could bring NFTs to apparel and connect current owners and/or open up the world to people who don’t own Bored Apes or Punks Comics.