This summer, the sun-drenched courts of Los Cabos won’t just be serving up aces and backhands—they’ll also be buzzing with chatter about Bitcoin, crypto savings, and digital assets. Nexo, the fast-growing digital-asset wealth platform, has signed on as the Official Crypto Partner of the Mifel Tennis Open by Telcel-Oppo, fresh off its splashy debut at the Acapulco Open earlier this year.
With roughly 35,000 passionate tennis fans expected in Baja California Sur this July, Nexo sees the tournament as the perfect chance to meet Latin America’s crypto-curious crowd face to face. Even better, they’re bringing along one of Mexico’s brightest newcomers: 18-year-old Rodrigo Pacheco Mendez.
“Partnering with Nexo goes beyond supporting tennis for me. The company believes in the journey and effort behind success. Like in sport, building something meaningful takes time, focus, and the right mindset. I’m proud to be working with a firm that celebrates growth, persistence, and the next generation – both of athletes and investors,” says Mendez.
Since its debut in 2016, the Mifel Tennis Open has turned Los Cabos into more than just a paradise getaway. Past champions like Daniil Medvedev (2022) and Stefanos Tsitsipas (2023) have put the 250-level event on the map, and this year’s lineup—featuring Lorenzo Musetti, Andrey Rublev, and defending champ Jordan Thompson—promises even more thrilling rallies under that brilliant Baja sky.
Game, Set, Crypto
Rather than simply slapping its logo on a banner, Nexo is weaving itself into the tournament experience. Think an exclusive lounge where their high-net-worth clients can swap insights over a margarita, pop-up clinics where amateurs get tips from pros, and casual “crypto chats” sprinkled throughout the week for anyone curious about high-yield savings or borrowing against their Bitcoin.
“Tennis is a game of foresight, resilience, and execution, and the same goes for wealth creation,” says Kosta Kantchev, Co-founder and Executive Chairman of Nexo. “Our return to the ATP stage reaffirms our belief in building enduring success through experiences that reflect the values of championship tennis: strategy, vision, and commitment. We are especially honored to partner with Rodrigo Pacheco Mendez, whose talent, determination, and rising trajectory so powerfully embody the values we hold dear at Nexo. His presence strengthens our shared values of growth and excellence.”
Latin America has become one of the world’s fastest-growing regions for crypto adoption. Nexo’s back-to-back Mexican tournaments signal its intent to build solid roots there. Since 2018, the company has helped clients in over 150 countries grow and manage more than $11 billion in digital assets—processing over $320 billion in transactions along the way. Nexo just wants to prove that crypto isn’t some secret club for tech geniuses or high-flying financiers.
By turning up courtside in Los Cabos—cheering in the stands, hosting laid-back beachside chats, and teaming up with a local star—they’re hoping to get everyone talking about smart money moves in between smashes and sunsets. When the final match point is played this July, Nexo will have done more than finance a tournament. It will have connected real people with real questions about wealth and tomorrow’s currency—right at the intersection of sand, sea, and serve.
