PROOF, the business behind the top-tier NFT project Moonbirds, has reached a representation agreement with one of the main talent agencies in Hollywood, the United Talent Agency (UTA). On January 6, PROOF Co-founder Kevin Rose made the announcement of the deal via Twitter. He mentioned that the goal is to have the Moonbirds brand recognized on a global basis, not just in the Web3 arena.
Kevin Rose, an early Facebook and Twitter investor, and designer Justin Mezzell established the business that focuses on NFT in February of 2022. In addition, the Proof Collective and Oddities NFT collections can be discovered in this organization’s catalog. Rose made the announcement of the move through Twitter, suggesting that the purpose of the agreement is to get the Moonbirds brand known on a “global” mainstream scale.
Kevin Rose said, “What does UTA bring to the table? They are 1,400 people strong, with divisions in film, television, music, video games, sports, books, branding and licensing, speaking, marketing, fine arts, broadcast, and more. After meeting quite a few agencies, it was clear that UTA is uniquely positioned to push our brand into new markets. We’re already working on upcoming partnerships we know you’re going to love and couldn’t be more excited to kick off 2023 with a bang.”
Expanding Opportunities Across a Variety of Fields
Rose went on to explain the move a bit more, noting that UTA will work on behalf of PROOF to help select, broker, and execute possibilities for partnerships and expansion in a range of industries. The Moonbirds project, which is built on Ethereum and began operations in April 2022, consists of 10,000 avatar NFTs with an 8-bit owl theme. According to the data provided by CryptoSlam, to this day it has generated around $619.5 million worth of secondary sales.
Based on this figure, the Moonbirds collection is the eleventh highest-selling collection on the NFT market, with its closest competitors being Doodles, in twelfth place, with $553 million in sales, and CloneX, in tenth place, with $794.9 million in sales. Moonbirds’ 24-hour sales volume has decreased by a substantial 57.86%, with a total of $442,747 worth of Moonbirds NFT changing hands over that time span. This is despite the seemingly bullish announcement that UTA made.
Trading volumes, on the other hand, have increased by 63.74% over a seven-day time frame. The move by Moonbirds is in line with recent trends that have seen other major players in the NFT space seek out agreements in Hollywood. Larva Labs, the company that later became CryptoPunks, was the first to pave the way in September 2021 when it became the first to sign a contract with UTA to represent the intellectual property of the company in the areas of television, cinema, video games, licensing, and publishing.
The following month, Yuga Labs, which now owns CryptoPunks, jumped on board by signing an agreement with UTA to promote the Bored Ape Yacht Club intellectual property in a variety of mediums, including film, television, music, and video games. The agreement between WME, a competitor of UTA, and the NFT start-up Boss Beauties was the most recent example of such a deal prior to PROOF’s deal with UTA.