Orbler, a Web3 marketing platform that interacts with various digital asset projects, has announced a strategic partnership with GlobalSync, a global marketplace for digital assets, traditional finance, and tokenized RWAs.
The collaboration between the two firms aims to bridge the gap between traditional finance, Web3, and real-world asset sectors, establishing a system of integrated financial networks.
Orbler is a Web3 marketing network, specializing in powering user-driven growth and community engagement through missions, staking, and gamified experiences. Its tech infrastructure is developed on blockchain, leveraging smart contracts on Ethereum to govern its ecosystem and native digital asset (ORBR).
On the other hand, GlobalSync is a global financial platform that facilitates the trading of digital assets, traditional finance, and tokenized real-world assets.
Orbler Marketing Tools Feed Into GlobalSync
The core of this alliance is to integrate Orbler’s community-building and marketing tools into GlobalSync’s ecosystem. This integration is set to enable GlobalSync to leverage Orbler’s marketing infrastructure to gain traffic (attract traditional finance, virtual, and tokenized asset users) to its platform.
This means that GlobalSync will introduce particular missions (activities that incentivize users) within Orbler to onboard users to interact with TradFi products, DeFi offerings, and tokenized assets offered through its platform.
Furthermore, GlobalSync’s expertise in TradFi and real-world assets will create new gateways on Orbler for liquidity and wider adoption, beyond the existing cryptocurrency ecosystem.
Shaping a Decentralized Future
The alliance of GlobalSync and Orbler is paramount for the enhanced operation and growth of the Web3 space.
First, it is a commitment to bridge the gap between Web2 and Web3. Orbler’s proficiency in attracting and engaging Web2 users is essential for the mass adoption of GlobalSync’s digital financial products and other Web3 offerings. By collaborating with GlobalSync, the integrated network aims to create a trusted and accessible gateway for non-crypto users and businesses to enter into Web3.
Also, by integrating with GlobalSync (a specialist in RWAs and TradFi), Orbler leverages this combined entity to introduce tangible utility within its Web3 ecosystem, a move beyond speculative digital asset trading activities. Orbler will therefore use this approach to attract substantial funds and promote Web3’s wider acceptance from TradFi institutions.
