In this exclusive interview, Emma Liu, the visionary Co-Founder and CEO of Pentagon Games, delves into her transformative journey in the Web3 space. A pioneer in NFT and blockchain-based gaming, Emma has been at the forefront of integrating AR/VR and decentralized technologies to create immersive experiences that bridge digital and physical worlds. From Pentagon Games’ groundbreaking ZKEVM-powered chain to its TRON Hero Interactive Experience, Emma sheds light on how her company is reshaping the gaming landscape, fostering vibrant communities, and driving the future of interactive entertainment. Read on to explore her insights and Pentagon Games’ innovative approach to merging technology, storytelling, and community-driven ecosystems.
Q1. Emma, you’re widely recognized as a pioneer in the NFT and GameFi space. Can you share your journey into Web3 and how it led to the founding of Pentagon Games?
My journey into Web3 started with a deep curiosity about how technology can reshape industries and bring people closer together. While working in finance and leading IT transformation projects, I became acutely aware of the limitations of centralized systems. Blockchain opened my eyes to the possibilities of transparency, ownership, and empowerment for individuals—values I knew could revolutionize how we interact with digital content.
In 2017, I began exploring the intersection of gaming, NFTs, and decentralized ecosystems, and that exploration laid the foundation for Pentagon Games. Our vision at Pentagon Games is rooted in a simple belief: Life is meant to be experienced. We founded this company to create wondrous experiences that immerse people in worlds where they aren’t just spectators—they’re active participants.
For decades, fans have engaged with their favorite heroes and IPs through passive consumption—watching movies, reading comics, and collecting memorabilia. We saw an opportunity to redefine that relationship. Pentagon Games is building a next-generation ecosystem around hero IPs and other prominent franchises, empowering fans to interact with their favorite characters in ways that weren’t possible before.
Through cutting-edge technologies like WebXR, we offer fans immersive spaces where they can showcase their digital collectibles, host interactive events, and participate in storytelling like never before. Add features like NFT staking, access to exclusive comics, and offline events, and you have a whole new way for fans to connect, engage, and even govern the entertainment universes they love.
Pentagon Games isn’t just about games; it’s about creating a digital and physical experience that bridges the gap between technology and storytelling, bringing the world closer together.
Q2. What inspired you to focus on the convergence of AR/VR, NFTs, and GameFi?
Gaming is a universal language that connects billions of people, and it’s one of the most powerful ways to bring technology to life. The convergence of AR/VR, NFTs, and GameFi felt like the natural evolution in creating experiences that go beyond passive consumption and into active participation.
AR/VR provides the immersive realism that allows players and fans to step into entirely new worlds. NFTs introduce true ownership, letting users collect, showcase, and interact with digital assets in meaningful ways. GameFi, on the other hand, introduces sustainable economic models that reward creativity and engagement, creating value for everyone involved.
What inspired us to focus on this convergence at Pentagon Games is its potential to transform not just gaming but other industries as well—fashion, education, and entertainment, to name a few. By integrating these technologies, we’re able to create immersive spaces where users can experience, interact, and even govern their digital worlds.
At Pentagon Games, our goal is to push the boundaries of these technologies to redefine how people connect with their favorite IPs, heroes, and digital spaces. Whether it’s through WebXR-powered showcases, NFT staking for rewards, or exclusive events, we’re building a platform where life’s experiences—both virtual and real—are seamlessly intertwined. This isn’t just the future of gaming; it’s the future of interaction.
Q3. How has being based in Hong Kong influenced your career and Pentagon Games’ growth within the global and APAC Web3 ecosystem?
Hong Kong is a dynamic hub for innovation, combining a strong financial backbone with a thriving tech community. This city has been instrumental in shaping Pentagon Games’ growth, especially in the APAC region, where blockchain adoption is accelerating.
Being here gives us access to a diverse talent pool, cutting-edge research, and an ecosystem of forward-thinking partners. Hong Kong’s openness to emerging technologies has enabled us to test and scale new ideas while staying connected to the broader global Web3 network.
Q4. Pentagon Games has become synonymous with innovation in immersive virtual spaces. What is your long-term vision for these on-chain spaces?
Our long-term vision for Pentagon Games’ immersive virtual spaces is to create a hero-driven ecosystem where fans are not just participants but true stakeholders in the worlds they love. These on-chain spaces will go far beyond gaming—they’ll become hubs for storytelling, commerce, creativity, and meaningful social interactions.
We’re building interconnected ecosystems where users can collect, showcase, and engage with digital collectibles and IPs in ways that feel personal and dynamic. Using blockchain’s security and AI’s adaptability, we’re crafting 3D environments that not only reflect user preferences but also evolve over time to provide ever-richer experiences.
What sets our approach apart is accessibility. These immersive spaces will be available on any device, from mobile phones and desktops to premium AR/VR headsets. Whether users want to explore vibrant digital worlds, participate in NFT-driven story galleries, or host exclusive events, we aim to make these experiences seamless and inclusive.
Long-term, our goal is to redefine ownership and participation in the digital era—empowering fans to own a stake in their favorite IPs, contribute to their evolution, and govern the entertainment ecosystems of tomorrow. Pentagon Games isn’t just building virtual spaces; we’re creating a bridge between the virtual and real worlds, where everyone can experience, connect, and thrive.
Q5. How does Pentagon Games integrate AR/VR and blockchain technology to create unique gaming and community experiences?
Pentagon Games seamlessly blends AR/VR and blockchain technology to create a next-generation platform where fans can immerse themselves in the worlds of their favorite heroes and IPs. At the core is our ZKEVM chain, which ensures secure ownership, transparency, and interoperability of digital assets. This blockchain foundation powers a dynamic ecosystem where fans truly own and interact with their collectibles in innovative ways.
AR/VR technology brings these assets to life, transforming them into immersive 3D experiences that fans can explore, customize, and share. Imagine stepping into a personalized hero story gallery or hosting an event to showcase your NFT collection in a WebXR space—all accessible from any device.
We’ve also integrated AI to enhance these interactions, making spaces that adapt to user preferences for a more engaging and personalized experience. Whether it’s designing interactive worlds, customizing virtual storefronts, or participating in gamified storytelling experiences, Pentagon Games is redefining how fans connect with their heroes and communities in ways that are interactive, rewarding, and deeply immersive.
Q6. Could you elaborate on how you’re monetizing these community spaces through digital engagement and NFTs?
Our monetization strategy revolves around creating meaningful value exchanges within our digital ecosystems. NFTs serve as foundational assets, enabling users to personalize their environments, access exclusive content, and even unlock new interactive experiences. These assets are designed to be interoperable, giving users more flexibility and long-term utility.
For brands and developers, we offer opportunities to launch virtual storefronts, host immersive experiences, and engage directly with their audiences in ways that are both interactive and measurable. Gamified mechanics, such as token rewards, loyalty programs, and staking incentives, further enhance user engagement by rewarding participation and creativity.
Ultimately, our approach goes beyond transactions—it’s about building a sustainable ecosystem where every stakeholder, from individual users to global brands, can contribute to and benefit from the value generated within these spaces.
Q7. Pentagon Games is building TRON Hero Interactive Experience, marking a significant milestone for the TRON community. Can you give us a glimpse into what this ecosystem entails and its impact on TRON users?
Pentagon Games is creating the TRON Hero Interactive Experience, a dynamic, user-centric environment designed to combine immersive gaming with personalized interaction. This experience focuses on gamified elements and social activities, allowing users to create their own spaces while engaging with others in a decentralized setting.
For TRON users, this means more engaging and rewarding ways to interact with blockchain-powered experiences. From trading digital collectibles to participating in interactive activities, the TRON Hero Interactive Experience bridges the gap between traditional gaming and Web3 innovation while remaining accessible and intuitive.
Q8. How does this collaboration differ from other Web3 projects you’ve worked on?
This collaboration with TRON is unique in its focus on delivering the TRON Hero Interactive Experience, a project that prioritizes personalized, interactive engagement over traditional ecosystem development. Unlike previous initiatives that focused on gaming or NFTs in isolation, this experience seamlessly integrates immersive AR/VR technologies with gamified interactions in a streamlined and accessible environment.
What sets this collaboration apart is its emphasis on accessibility and usability. By focusing on an interactive experience rather than a broad ecosystem, we are able to deliver value that resonates directly with the TRON community, providing them with innovative ways to engage and interact with digital assets.
Q9. What role does community feedback play in shaping the TRON Hero Interactive Experience?
Community feedback is integral to our development process. We actively involve users through beta testing, AMAs, and surveys to ensure the ecosystem reflects their needs. This collaborative approach not only enhances user satisfaction but also builds trust and loyalty.
Q10. What challenges have you faced in scaling Pentagon Games and driving adoption of on-chain virtual spaces?
Scaling requires balancing innovation with accessibility. One of the biggest challenges has been educating users about the value of blockchain and NFTs. To address this, we’ve focused on creating user-friendly interfaces and collaborating with partners to bring blockchain experiences to mainstream audiences.
Q11. With AR/VR and NFTs still in the early stages of mainstream adoption, how do you see these technologies evolving in the next few years?
I see AR/VR becoming more portable and affordable, making immersive experiences more accessible. NFTs will evolve into functional assets—interoperable across platforms and integral to identity and ownership in digital ecosystems.
Q12. How do you ensure Pentagon Games remains at the forefront of innovation while maintaining sustainable growth?
Innovation at Pentagon Games is driven by constant R&D and strategic collaborations. At the same time, we prioritize user feedback to ensure our solutions are both cutting-edge and practical. By building sustainable economic models and focusing on long-term value, we maintain a balance between innovation and growth.
Q13. Pentagon Games boasts a thriving social community. What strategies have been key in building and sustaining this engagement?
Authenticity and inclusivity have been key. We involve our community in decision-making, reward their contributions with exclusive opportunities, and create spaces where their voices are heard. This has fostered a sense of belonging and sustained engagement.
Q14. How do you see the role of communities evolving in the Web3 space, particularly with the rise of decentralized platforms?
Communities are becoming co-creators and stakeholders in decentralized platforms. Their input drives innovation, and their engagement sustains ecosystems. This shift will redefine the traditional developer-user relationship, fostering deeper collaboration.
Q15. What are your goals for the Pentagon Games in 2025 and beyond? Are there any upcoming projects or partnerships you’re particularly excited about?
Our goal is to establish Pentagon Games as a leader in immersive digital ecosystems. We’re particularly excited about the launch of our TRON virtual experience and upcoming partnerships that will bring new brands and industries into the fold. These initiatives will expand our reach and solidify our position in the Web3 space.
Spokesperson Bio:
Company: Pentagon Games
Spokesperson: Emma Liu, Co-founder & CEO
Based in: Hong Kong- Dubai
Bio: Emma Liu is a distinguished leader at the intersection of technology and finance, currently serving as the Co-Founder and CEO of Pentagon Games. With a career marked by innovative deployments of AI and blockchain technologies, Emma has been instrumental in the evolution of digital gaming, NFTs and Web3. Her visionary leadership at Pentagon Games has propelled the company to the forefront of creating engaging, blockchain-based gaming and social experiences.
Emma’s professional journey includes significant roles across various technology-focused enterprises. As a Co-Founder of Hexagon City and ChainGuardians, she has continually pushed the boundaries of the Metaverse, Phygital and NFT utilities, contributing to a richer, more interactive digital world. Her tenure at Ethermon and SwissOne Holding further highlights her expertise in blockchain gaming and technology incubation.
Prior to her entrepreneurial ventures, Emma honed her strategic and managerial skills in the financial sector as a Finance Relationship Manager at BMO and as a Senior Management Consultant at the Ontario Ministry of Health and Long-Term Care. Here, she led major IT and business transformation projects, introducing new standards and solutions across numerous organizations.
ABOUT PENTAGON GAMES:
Pentagon Games is creating a ZKEVM Chain Pentagon Chain that powers a new era of immersive gaming and social interactions. By offering a secure, decentralized ecosystem with robust support for both Web2 and Web3 companies, Pentagon Games is revolutionizing the digital playground for users and developers alike.
Pentagon Games is building a groundbreaking entertainment platform to revolutionize interactive brand engagement. where storytelling meets cutting-edge technology. At its core, the platform empowers users to own NFTs that unlock unique AI avatars, immersive WebXR story spaces, and rewarding opportunities like NFT mining—a groundbreaking concept designed to captivate Web2 and Web3 audiences alike.
