One of the world’s biggest tennis tournaments, Australian Open, entering the NFT & Metaverse cryptocurrency industry with Decentraland
Partnership
Australian Open joins the Metaverse & NFT by partnering with Decentraland. Tennis fans will be able to participate further through buying non-fungible tokens (NFTs) linked to live match data.
In partnership with one of the crypto industry’s leading Metaverse projects – Decentraland – the Aussie Open is creating a virtual event, as well as releasing a collection of 6,776 NFTs that have utility including digitised connection with small sections of the real court surfaces of the tournament. To create the NFTs, the AO has teamed up with blockchain studio and Metaverse specialists Run it Wild. Along with Web3 advisory and strategists Rarer Things.
This news about AO in the Metaverse couldn’t have come at a better time when travelling is a risky game. Hardcore tennis fans are given a chance to be part of the AO like never before. Their Decentraland avatar can wander about the virtual precinct and complete challenges. As well as view historic AO content and interact with players and other fans.
Quotes
“With this next wave of technology, global tennis fans will have the opportunity to be part of the Australian Open 2022 in a way never before seen,” said Craig Tiley, Australian Open tournament director.
We would like to inform you about other Decentraland partnership with Samsung. Earlier this week, Korean electronics giant Samsung unveiled its new Metaverse experience, called the Samsung 837X. The feature, powered by Decentraland, will allow customers to virtually participate in missions or live music events.
“Best of all, you can earn NFT badges and exclusive limited supply collections of Samsung Decentraland wearables to customize your avatars,” explained Samsung.
“Metaverse allows us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA and we can’t wait for all of you to experience this thriving virtual world, ”concluded Michelle Crossan-Matos of Samsung.
