Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, announced strategic partnership with Netmarble
Binance & Netmarble Partnership
The two teams will collaborate to build and contribute to the infrastructure of Binance Smart Chain (BSC) through the BSC Application Side Chain (BAS). Netmarble will establish a private chain on the BSC GameFi sidechain, and Netmarble will produce GameFi initiatives that will help expand both the BSC GameFi ecosystem and the worldwide P2E ecosystem.
Apart from the technological collaboration, Binance and Netmarble are discussing the possibility of launching an Initial Game Offering (IGO) on the exchange NFT marketplace, conducting sales of Netmarble game NFT on the NFT marketplace, and integrating Netmarble into Binance’s crypto ecosystem to support the development of crypto use cases in their future games. Additionally, the two parties will pursue other long-term objectives, the specifics of which will be published in due time. As a first commitment to the strategic relationship, Binance NFT will host an NFT presale for ‘Golden Bros,’ Netmarble F&C’s newest casual shooting game.
This year, the business plans to include blockchain technology into its upcoming games, with the launch of its first blockchain game on BSC expected for March. A single entertainment launcher will also include digital content and an e-commerce firm, in addition to traditional media.
Quotes
Helen Hai, Global Head of Binance NFT, commented on the partnership: “Netmarble has such an innovative background in the gaming industry and it will be a privilege to work together. Through the partnership, we hope to support Netmarble in building a sustainable and disruptive GameFi ecosystem which extends beyond the gaming entertainment industry.”
Seo woo-won, CEO of Netmarble F&C, and the Head of Metaverse Entertainment said, “We are glad to begin our extensive partnership with Binance to pursue the same goal – bringing blockchain entertainment to the mainstream and realizing borderless joy and fun – together.”
