The crypto space is a world full of intrigue, opportunity, and unfortunately, complexity — but that’s where customer service and support comes in. The level of customer care in crypto can be a defining factor of any platform, protocol or exchange and a huge differentiator, especially when considering the variety of markets that they have to serve.
To ensure both newcomers and veteran traders receive a nuanced service from customer care, a versatile approach is required. Both types of traders require significantly different levels of customer service and their needs can substantially differ in level of technical knowledge requirements.
To ensure the needs of these groups of traders and investors are met, platforms need to position themselves strategically to ensure the highest standards of user support through effective crypto customer care. Newcomers to the scene from the Exinity Group like Boxwind are ready to set these standards.
Different Customer Care, Same High Standards
At one end of the spectrum, platforms have to ensure that newcomers to the crypto space are catered for with entrance into a technically complex space. These new users to crypto require extensive support and educational access to ensure that completely understand the intricacies of activity on the chosen crypto platform.
Platforms that serve this demographic have to fund necessary customer care services that effectively support newcomers, which justifies charging extra fees to accommodate extra resource requirements. Through this effective model of customer service, new traders are made to feel more comfortable in the new environment and easily able to navigate platforms with high standards of customer care support.
On the other end of the spectrum, platforms that target veteran traders, like OKX, tend to offer more advance trading tools that support their demographic. By offering tools that minimize transaction fees, improve execution speeds and offer a variety of options, traders in this category typically require less customer service support. However, to maintain high customer care for experienced traders, efficient problem solving remains vital.
Boxwind: Strategic Customer Service
Boxwind is a prime example for how customer care and service should be designed to effectively bridge the gap between newcomer and veteran trader needs. Derived from the Exinity Group, a leading online Forex trading platform, Boxwind is unique in that it ensures its customer care addresses the challenges faced by traders on both side of the spectrum throughout all markets.
New Traders
Boxwind brings a high standard of market understanding into the space, empowering users by providing unparalleled customer care paired with educational foundations that support newcomers. Although the platform plans to increase charges to slightly above-market rates in a strategic shift towards improved customer care, Boxwind’s approach will ensure customer loyalty is rewarded.
Experienced Traders
While Boxwind’s primary focus and strategic shift is geared towards newcomers to the crypto space, it also provides the more veteran traders with simple-to-use and reliable tools on its platform. With the steady introduction of features like margin trading and proprietary technology — ushered in based on user feedback and industry trends — Boxwind will offer more tailored solutions for experienced traders.
Competitive Positioning
The need to cater to a diverse range of users means that platforms like Boxwind must strategically balance offerings with meeting the varying needs of customer requirements. Competitively positioning itself as a gateway for newcomers and a reliable platform for returning traders, Boxwind assures users receive secure and reliable customer care built on the foundations of Exinity Group.
By focusing on markets like South Africa, Nigeria, and Kenya during its initial rollout, Boxwind aims to establish a firm foothold in English-speaking countries to manage language barriers effectively. This positioning further ensures communication and support throughout all of its customer care services.
Secure Operations
Aligning itself with brands like OKX, Boxwind incorporates modern appeal through it’s user-friendly interfaces adn social media platform engagement.
Building along the same trajectory as OKX, known for its preparatory approach to secure trading, Boxwind ensures safe operations throughout all four corners of its platform. This reassurance for users regarding the security and reliability of their investments brings further peace of mind when trading.
Customer Service Excellence
Crypto platforms have to cater to a diverse range of service user needs and must offer an equally diverse range of customer care to accommodate. Platforms that focus on one customer segment too heavily do so at the cost of others, which is why both new and returning traders or investors must receive effective customer support.
To ensure experienced traders are catered for, platforms like Boxwind prioritize technical features, tools, and cost-efficiency to ensure their needs are met throughout their activities. When attracting new users, Boxwind also maintains an educative approach with supportive customer care to make newcomers feel welcomed and comfortable with the new technical learning curves they meet.
As seen, a balanced approach is vital to ensure customer care standards remain sustainable for user support and their needs — regardless of their experience in the crypto space. With platforms like Boxwind doing just this, dual-focused customer care will steadily become the foundation for all platforms preparing to welcome crypto traders from all backgrounds and experience levels.
