TinyTap is the leading platform for educational games made by users. Animoca Brands works to advance digital property rights for gaming and the open Metaverse.
Today, the two companies announced a second series of Publisher NFTs created by teachers. These NFTs will be auctioned on OpenSea starting at 19:00 (EST) on 15 December 2022. An NFT, or non-fungible token, is a unique digital item recorded on a blockchain.
TinyTap lets teachers create and share interactive learning content. They earn a share of the revenue when learners use that content. Teachers do not need to know how to code.
TinyTap recently launched Publisher NFTs. They use Web3 technology and the power of the community to:
- Help teachers earn more
- Give co-publishers new ways to earn and promote content
- Let the community directly support the growth of learning
Yogev Shelly, CEO of TinyTap, said: “TinyTap’s Publisher NFTs greatly bolster our mission to build tools that empower communities to create, own, and share education that is meaningful to them.
“We are thrilled to welcome the Web3 community to our creator economy for educational games and we are especially grateful to early supporters who recognized that Publisher NFTs introduces powerful new utility for digital assets, creators, educators, and blockchain ecosystems.”
An Innovative Use of NFTs for the Community
A TinyTap Course is a set of educational games on one topic. A single educator, often called a “teacher,” builds it on the TinyTap platform.
A Publisher NFT gives its owner co-publishing rights to a TinyTap Course. Buyers of these NFTs get to take part in publishing alongside TinyTap and the teacher who made the Course.
Misa Matsuzaki, CEO of Metaverse Job Japan and buyer of two Publisher NFTs in the first auction, commented: “TinyTap now enables publishing rights for digital educational content, giving the community like us the opportunity to support the content we care about and distribute that content around the world.
“We are excited to share this innovative use of NFTs not only with our community but throughout all of Japan.”
How the earnings are shared
NFT buyers earn a share of the income from co-publishing. In return, they promote and market the linked Courses.
TinyTap teachers are already paid for their content under a regular Web2 model. Web2 is the current internet, where platforms control content and payments. Now, Web3-based Publisher NFTs give them a chance to earn much more.
| Who | What they get |
|---|---|
| Teachers | 50% of net revenue from selling Publisher NFTs linked to their Courses |
| Teachers | 10% of ongoing revenue from those Courses |
| NFT buyers | Up to 100% of Course revenue they bring in through their own promotion |
The Huge Success of Publisher NFTs
TinyTap proved that Publisher NFTs can work commercially. In November 2022, it held a first auction that sold out.
The results of that first auction were:
- Total raised: 138.926 ETH, about $228,000 at the time of sale
- Paid to the teachers behind the linked content: 67.7 ETH, about $111,000 at the time of sale
- Top seller: Learn English with Gabi, which earned its creator Gabi Klaf 22.9 ETH, about $37,600 at the time of sale
Gabi Klaf’s earnings are more than 13 times the typical monthly pay of a primary school teacher in Israel, where she lives.
Commenting on the sale at the time, Gabi Klaf said: “I’ve been teaching ESL passionately for over 30 years. I thought that discovering TinyTap’s interactive game platform was my biggest teaching breakthrough, but now I see that the Publisher NFT is my real breakthrough.”
Details of the second auction
TinyTap and Animoca Brands have now shared the details of the second Publisher NFT sale:
- What: the second genesis auction of six TinyTap Publisher NFTs
- When: December 15, 2022, at 19:00 (EST)
- How long: 48 hours
- Requirement: a crypto wallet supported by OpenSea
- Where: the auction is held at OpenSea
To learn more about digital collectibles, browse our NFT news.
Disrupting Education with Blockchain Technology
TinyTap was founded in 2012 and is a subsidiary of Animoca Brands. Today, it is the world’s largest library of educational games. It offers more than 200,000 activities made by teachers and publishers such as Sesame Street and Oxford University Press.
Games are built with TinyTap’s no-code creation platform. Parents can access them through TinyTap’s subscription service. Families can also buy them directly in bundles.
Content creators get a share of subscription revenue. One factor in how much they get is how much users engage with their content.
TinyTap is one of the top 10 highest-earning kids’ apps worldwide. Key facts about its reach:
- It serves families in the United States, Canada, Europe and the Arab world.
- It focuses on young learners from Pre-K to Grade 6.
- It serves 8.2 million families.
- Its content is made by over 100,000 educators.
About Animoca Brands
Animoca Brands is a pioneer in digital entertainment, blockchain and gamification. Gamification means using game-like features to boost engagement. The company won the Deloitte Tech Fast competition. It also made the Financial Times list of High Growth Companies Asia-Pacific 2021. It is working to advance digital property rights and help build an open Metaverse.
The company makes and publishes a wide range of products:
- Tokens such as REVV and SAND
- Original games such as The Sandbox, Crazy Kings and Crazy Defense Heroes
- Products based on famous brands such as Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP and Formula E
Its subsidiaries include The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan and Grease Monkey Games. Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media and PIXELYNX are also part of the group.
Animoca Brands has a fast-growing portfolio of more than 380 investments. They include Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds and Star Atlas. For more on these virtual worlds, see our metaverse section.
