Chiliz, a leading blockchain provider for the sports industry, and Atlético de Madrid have announced an expanded partnership to enhance the Atlético de Madrid Fan Token. This collaboration aims to increase the token’s accessibility and utility through a novel integration with the club’s digital ecosystem.
By connecting the Socios.com Fan Token platform directly with Atlético de Madrid’s official app, this initiative marks a significant step in broadening the scope of fan tokens beyond the Socios.com App, enhancing user engagement across various digital platforms.
This strategic enhancement allows fans to access unique Socios.com features alongside new Atlético-themed functionalities within the club’s official app. This integration signifies the beginning of a new era where Fan Token utility extends beyond traditional platforms, offering fans a range of benefits and rewards across diverse digital landscapes.
The move is designed to improve the overall fan experience by providing more interactive opportunities and rewards directly through the club’s digital channels.
Expanding Benefits and Rewards for Fans
The launch of the Fan Token Experience in its Beta version is a key component of this partnership. It incorporates the Socios.com ecosystem into the Atlético de Madrid platform and introduces exclusive features tailored for the club’s fans.
Starting today, fans can participate in daily Fan Polls and trivia quizzes, earning points that can be redeemed for various rewards and experiences linked to the club. These activities not only enhance fan engagement but also offer an opportunity for fans without Fan Tokens to earn their first token for free.
By integrating Fan Tokens into Atlético de Madrid’s digital ecosystem, the club and Chiliz are setting a precedent in the adoption of web3 technology in sports. This move is expected to expand the utility of these digital assets significantly, making them accessible across a broader range of platforms and ecosystems.
This integration is supported by Chiliz’s partner, LiveLike, a company specializing in audience engagement through gamified experiences that work with leading sports industry brands.
Leadership Comments and Future Vision
Alejandro Ugarrio, Director of Atleti Lab, emphasized the club’s commitment to enhancing the global fan experience. This new integration with Socios.com aligns perfectly with their strategy to offer a diverse array of benefits through the club’s app.
Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com, highlighted that this development would not only increase benefits for current Atlético de Madrid Fan Token holders but also introduce the digital tool to hundreds of thousands of fans worldwide. This tool is designed to reward fans in innovative ways, enhancing their interaction with the club.
Dreyfus further noted that this integration represents a significant step in the adoption of digital assets and Fan Tokens by top-tier sports teams. Atlético de Madrid is pioneering this effort by being the first club to integrate their Fan Tokens into their native digital channels. This initiative is expected to usher in a new phase in the Fan Token journey, where the utility of these digital assets extends far beyond the Socios.com platform.
Socios.com hosts a global community of over 2.2 million users across more than 160 countries, illustrating the widespread appeal and adoption of its platform. Additionally, the platform is officially regulated as a Virtual Asset Services Provider (VASP) by the Bank of Spain, ensuring compliance with financial regulations and enhancing user trust in its operations.
This expanded partnership between Chiliz and Atlético de Madrid represents a transformative step for fan engagement in the sports industry, leveraging digital technology to bring fans closer to the action while providing a model for other clubs to follow in enhancing their digital offerings.
