Binance will appear as a back of shirt sponsor for FC Porto in the 2021/22 season and sleeve sponsor in the following seasons.
Binance is proud to announce a multi-year partnership with renowned football club – FC Porto. Binance will become the Official Fan Token Partner for FC Porto – also known as Dragões. The agreement will also see Binance appearing as a back of shirt sponsor for FC Porto in the 2021/22 season and sleeve sponsor in the following seasons.
By partnering with Binance, the FC Porto Fan Token (PORTO) will be issued via the Binance Launchpad to take the club’s brand to the next level, and to create a more meaningful fan engagement experience for the club’s supporters, through unique and engagement-based rewards, interactivity, gamification and more.
The token will provide a broad fan engagement experience for the supports of FC Porto. Token users will be able to enjoy different rewards through PORTO. Binance fan token platform is one of the most popular services of the company.
FC Porto, the famous Azuis e Brancos, was founded in 1893, and is one of the biggest football clubs in Europe, having won 79 major trophies, including 29 Primeira Liga titles in Portugal. It is also the most decorated Portuguese clubs on the international competition stage, winning the European Cup/UEFA Champions League in 1987 and 2004, the UEFA Super Cup in 1987, and both the UEFA Cup/Europa League and the Intercontinental Cup twice, respectively.
Jorge Nuno Pinto da Costa, President of FC Porto, said: “It’s another established partnership that helps us keep up with the evolution of today’s world, to leverage digital assets, and, above all, to be closer to our fans and their interests. This is an agreement that values FC Porto and the partner, which is something we seek in every partnership we establish and also in our day-to-day work. Those who join FC Porto know that they are associating with a club that wants to be first in everything.”
Changpeng ‘CZ’ Zhao, CEO and co-founder of Binance, said: “Binance Fan Tokens are a new and exciting way for supporters to engage with their favourite teams. FC Porto is not only one of the most established football clubs in Europe, but it is also one of the most innovative. With the FC Porto Fan Token, fans can collect rare NFTs, participate in exclusive polls, and unlock one-of-a-kind Fan Badges and rewards based on their level of engagement. We look forward to a long and successful partnership with FC Porto.”