SBINFT Co., Ltd., the company behind Japan’s largest and most thriving NFT marketplace, has revealed the worldwide introduction of its latest NFT marketing platform, SBINFT Mits. This innovative service opens up opportunities for global brands to integrate NFTs into the core of their marketing approaches, acquainting their clientele with the distinctive advantages of digital collectibles for the inaugural time.
Initially, SBINFT emerged as a comprehensive NFT marketplace, primarily emphasizing digital art. However, a significant shift occurred in June 2023 when the company strategically redirected its attention to blockchain game NFTs through a collaboration with the Oasys blockchain. The rebranding of the SBINFT Market concluded in November 2023, setting the stage for numerous leading global video game developers to showcase their digital assets on the platform starting January 2024.
Originally known as SmartApp, SBINFT entered the blockchain industry in 2018, introducing its NFT marketplace in 2021. After becoming part of the SBI group, the company underwent a rebranding as SBINFT. Boasting an average NFT price ranging from 10,000 to 20,000 JPY and backed by funding amounting to 700 million JPY, it has solidified its position as the premier NFT marketplace in Japan.
Bridging Web2 and Web3 for NFT Initiatives
SBINFT Mits stands as a platform service crafted to bridge Web2 and Web3 enterprises with their NFT initiatives, fostering dedicated communities centered on digital collectibles. With a focus on streamlining NFT project management, the service provides various features, such as event management capabilities and analytical tools to track the effectiveness of marketing campaigns.
For businesses, the primary advantage of SBINFT Mits lies in its ability to centralize NFT design and campaign management within a user-friendly and unified platform. Designed for a broad spectrum of users, including individuals like social media influencers and large enterprises across various industries, the new service provides access to tools that simplify the design and creation of practical utility NFTs. Users can efficiently handle the minting and distribution processes while concurrently managing their marketing strategies.
Unveiled for the first time during the 2023 WebX Summit in Japan, SBINFT Mits empowers companies to “Be the FIRST. Be the STANDARD” in the emerging Web3 movement by utilizing the SBINFT Market as the key storefront for their NFTs. Expanding its initial features later this year, the platform will introduce tools enabling companies to promptly and effortlessly mint NFT collections, associating physical merchandise with these digital collectibles before dispatching them to NFT holders.
Additionally, the company is preparing to establish a points system to motivate users to engage in brands’ marketing initiatives, enabling them to cultivate devoted communities of followers centered around digital collectibles. SBINFT Mits received an encouraging initial response, with over 37 Japanese brands participating in its open beta, which commenced in October. Notable early adopters include major enterprises like Yucho Brewery, a sake brewery with a history spanning 300 years, as well as Securitize and the travel and tourism operator H.I.S.
Ko Jangdeok, CEO of SBINFT, said, “Launching SBINFT Mits is our stride into the NFT information technology revolution, where we believe the world is poised for transformative change. Positioned at the forefront, SBINFT serves as the heart of this revolution, connecting global brands with the unparalleled potential of NFTs through our innovative platform. As we usher in a new era of digital collectibles and marketing, we stand resolute in our commitment to being at the center of this monumental shift.”
Being one of the prominent Web3 brands in Japan, SBINFT extends NFT consulting services to companies and organizations, aiding them in developing innovative business models. The array of services encompasses Token Connect, a support service powered by WebAPI, facilitating companies to establish their personalized, branded NFT marketplaces. In essence, SBINFT Mits is not merely a platform; it signifies a commitment to being at the heart of a monumental shift, ushering in a new era where NFTs play a central role in global branding, marketing, and community building.
