At the recently concluded marathon race held in Lithuania’s capital city, Vilnius, a report by Runners World, dated September 12, 2018, states that almost 4,000 athletes out of over 15,000 who participated in the event earned cryptocurrencies for racing, hitting different goal levels.
Earning While Running
Lympo, the firm behind the app, Lympo Run, had created it for its users to track their fitness levels using the potential of blockchain technology. By doing this, users of the app are motivated to keep a healthy lifestyle as they get rewarded for being active.
Lympo, the blockchain based firm had sponsored the event, opening the platform to a broader audience which was able to use and also see the efficiency of the app. With this level of usage, the app shot up the ranking table, making the Lympo app the top trending app on the Google Play Store and the Apple’s App Store.
https://twitter.com/lympo_io/status/1037736909768941580
Aside from being one of the most downloaded apps, Ada Jonuse, who’s the founder and CEO of the company has expressed her joy after hearing that the app has been beneficial to the users.
She said,
“It was incredibly inspiring to finally see people enjoying the app and actually getting rewards for completing challenges.” Nevertheless, despite this great milestone hit, the CEO believes there’s still a lot to be done as he says “we still have so much ahead of us, but this was truly a beautiful start and a major milestone in Lympo’s journey.”
Track Record of Rewarding Users
Though this won’t be the first time the company rewarded its users; it’s the first time users had interacted personally with the app to earn rewards.
Previously, the company had organized a social media campaign where participants earned up to 50,000 LYM tokens (presently worth $1,000) by uploading their fitness progress on Twitter and Instagram social media platforms. Though it was a success, only a few got rewarded.
The Lympo Run app monetizes fitness data using the DLT. The data generated by the user is then processed and rewarded, giving out the platform’s native token called the LYM token for various tasks achieved by them.
Users are therefore able to use their rewards in purchasing items from the fitness marketplace and also send some tokens to others. LYM tokens can also be traded for major cryptocurrencies like the Bitcoin (BTC) and Ethereum (ETH) which can easily be traded for real money.
This is yet another way the blockchain has helped to reward its users. What’s more, users don’t only benefit financially but also get motivated to improve their general well being through exercises.
