Digital Entertainment Asset (DEA), Singapore-based worldwide Web3 entertainment provider, has launched a brand new advertising solution called Product Placement NFTs. The service, which is now available on the PlayMining GameFi platform, allows businesses and individuals to purposely create their own NFTs for advertising purposes.
PlayMining’s Utility-Driven NFTs Boost User Engagement and Loyalty
Product placement is a subtle form of advertising that features recognizable brands within fictional media to engage and captivate viewers. Anyone can easily promote their goods and services with NFTs by making Product Placement NFTs on PlayMining. These NFTs can be bought, sold, and sent to any of PlayMining’s 2.7m users. They can also be used in PlayMining games.
Unlike traditional advertising methods, these NFTs provide utility to users. It increases user fascination and involvement. By putting smart contracts on the blockchain for the use of NFTs in games, companies can expect to make more money, and they can also get more loyal players, which is a bonus.
The PlayMining platform has a lot of casual games, like Job Tribes, Cookin’ Burger, Graffiti Racer, Menya Dragon, and Lucky Farmer, which all let you get DEP while playing. There are a plethora of other games in development, with release dates spread out across 2023.
PlayMining’s GameFi Platform Offers In-Game Utility NFTs
The PlayMining NFT market is on the GameFi platform, where people can buy game NFTs as well as Product Placement NFTs that can be used in their favorite PlayMining games with DEP or real money. In addition to this, Art NFTs from popular Japanese franchises like Dragon Quest, Fairy Tale, and Final Fantasy are also for sale on the platform.
DEA is optimistic about PlayMining’s collaborative content development platform. The Fujiwara Kamui Verse is an ongoing Metaverse endeavour in which fans and renowned manga artist Fujiwara collaborate to create a new manga series. In addition to this, a new GameFi title called SOUL Fusers is being developed with a focus on player co-creation. This game will allow users to work together to create the patterns of monster’s SOUL NFTs that will be utilized in the game.
Kozo Yamada, the other founder and CEO of DEA, said that PlayMining has a very large and active community and works hard to make progress in the field. They create games for the largest gaming population, casual gamers, making PlayMining an attractive platform for marketers thinking about in-game commercial advertising.