Fintech marketing is a process of using online techniques to promote financial technology products and services. This is important for firms in the financial technology industry because it can help them reach a wider audience and boost their visibility.
As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that financial technology firms are capitalizing on the most effective tactics to reach the right audience with the right content at the right time.
Fintech marketing is based on the same principles as other industry-specific marketing. It’s not about how you market a fintech. It’s about how and where your customer wants to be marketed.
When it comes to traditional financial institutions, trust, credibility, and reliability are the most important aspects of a financial institution. To use financial technology, even the most forward-thinking early adopters want to ensure these characteristics are present.
Thus, a fintech marketing agency can help you build a strong brand, active online presence, and successful marketing strategies. Companies need the assistance of these agencies to become leading financial technology brands in this competitive industry.
Most Successful Fintech Marketing Agencies in 2022
ICODA is the best cryptocurrency and fintech marketing company with a strong reputation in the industry. It helps blockchain-based enterprises attain peak performance by ensuring that quality content depicts an advanced understanding of blockchain technology and generates high ROI ads.
ICODA has been a valuable asset in helping new businesses get their start. Even more so with the help of professionals possessing experience in promotion and cryptocurrency.
It is also important to note that the ICODA team works with over 300 resources and has offices in multiple locations, including Tokyo, Valencia, and Tel Aviv. The agency has developed a business model that gets to the bottom of every project.
For example, if you want to promote a DeFi project, ICODA will prepare a market-competition analysis and then take the case from concept to development. ICODA can create a company blog, PR packages, SMM, presence on review sites, referral marketing, and SERM.
CSTMR is based in Austin, Texas. The firm was founded in 2014 by industry veteran Rory Holland and named to indicate the company’s client-centric approach.
Rather than focus on SEO, PPC, branding, or PR, CSTMR offers a broad range of digital marketing solutions, making it a good fit for agencies looking for an all-in-one solution.
Their “Growth Engine Program” is a proven growth model for finance and fintech agencies.
Prominent clients have included Lending Tree, Credit Karma, and SELFi, but the agency is lean enough to be flexible with just nineteen employees. They also offer a free strategy session for prospective clients.
NinjaPromo was founded in 2017 and has won several awards for being the best fintech agency. They have offices in London, Dubai, Singapore, New York, Hong Kong, and Vilnius.
The company specializes in financial technology, and the team has become experts in blockchain, B2B, software, high-growth startups, financial technology, and marketing.
NinjaPromo provides an end-to-end fintech strategy built on data-driven insights, plus all the resources to seamlessly execute it to reach your business goals in the fintech industry.
Anna Ruth Williams dropped out of graduate school to found Atlanta-based ARPR in 2012. Starting as a tech PR firm (therefore the name), ARPR has increased into social media sites and electronic advertising.
The company works with customers through modern technology – not just financial technology. However, ARPR has worked with clients in cryptocurrency, payment processing, and regtech, including Prevedere, Sovos, and ParkMobile.
Considering that in 2012, the company grew to greater than twenty staff members and has been named a PR Information Top Location to Work, 2016 Technology Agency of the Year, the 2019 Fastest-Growing PR Agency, and a Holmes Report Store Firm of the Year Finalist.
If gaining media is the main to your firm’s growth approach, then ARPR is worth considering.
5. Engine Digital
Engine Digital is a digital consultancy, design, and engineering studio with offices in New York City, Toronto, and Vancouver. The firm focuses on improving how institutions, companies, and startups reach and connect with users.
The team comprises strategists, developers, and designers passionate about creating digital platforms, goods, and services.
From the onset, the company has been helping clients grow through foundational brand experiences, e-commerce platforms, and new digital products and services, driving customer engagement and creating category standouts.
The agency worked with heavy hitters such as Adidas, NBA, Google, Western Union, Mastercard, Pirelli, Lululemon, Goldman Sachs, and Equisoft.
The agency’s focus is simple. Discover unmet customer needs, define the digital roadmap, create a digitally-centric brand, develop new digital services, launch a product, and optimize the experience.
Many fintech firms have long-term goals of either reaching B2B and consumer markets or shifting from consumers to business after honing technology.
Starting with a comprehensive strategy is key to earning trust, no matter your audience
Financial technology is one of the many complex marketing areas in the modern world. It has to deal with clients who are unsure of what they want or need, which requires a distinctive approach. So, to be effective, fintech marketing techniques should be simple to grasp by the intended audience. This is possible with excellent content on different platforms.
Remember that no long-term plan can succeed if you don’t constantly examine and adjust accordingly. Unlocking fintech achievement is a matter of time if you continue marketing in the right direction. Are you interested in proven methodologies and expertise? Do you want to maintain security and trust in a changing digital environment? As the market becomes more competitive, the ICODA team provides the best services to help you attract and nurture leads. Build successful marketing strategies that help your fintech scale with ICODA.