The result of the evolution of the internet throughout the years is the Metaverse. Existing at a moment when humanity’s history is undergoing a profound transformation, our real lives will inevitably permeate the Metaverse. As the notion of the Metaverse begins to combine Web3 technologies enabled by blockchain technology, the future Metaverse would resemble our real world in many ways and even replace some real-world activities.
With significant players such as Meta entering this arena and firmly indicating that it may be the new future, it is just a matter of time until additional entities follow suit. It could lead to an exponential extension of the Metaverse’s borders and uncover hitherto undiscovered quantities of wealth for consumers and investors alike.
The issue we have been witnessing is the proliferation of projects in the Metaverse. However, Orbofi emerged from stealth mode after one year of development and is one of just a handful of companies that have a working product and a proper infrastructure that supports it. Through social gamification and social tokenization, Orbofi aims to combine social networks and gaming in order to link 2.5 Billion individuals in the Metaverse. It touts itself as the Wechat + Roblox of the Web3 Metaverse, incentivizing users to socialize, create, level up, and earn along the way.
Orbofi is the world’s first Social Metaverse combined with social tokens, and its young team includes individuals from Ubisoft, Microsoft, ThreFold, and other leading technology businesses. It collaborates with multiple brands, Hollywood actors, and music celebrities, as well as top-tier NFT communities to create branded Metaverse experiences. This revolves around social gamification and user-generated storytelling to produce a highly engaged, inclusive, and cultural Metaverse environment.
Boosting The Next Phase Of Human Globalization With Social Gamification
Orbofi’s core ideology and approach to the Metaverse are that it will serve as the next globalization boost. However, the essence of globalization is the establishment of a shared global standard, which connects people on a more purposeful level while preserving and honoring culture. Still, one of the most effective methods to promote human globalization is through social gamification – encouraging people from all over the world to meet, interact, collaborate to solve problems, play, produce content, and consume material together, all while leveling up and earning along the way.
The current generation of Web 2 social networks has a significant flaw in that their primary focus is on the effectiveness of media and content, with a considerable emphasis placed on the number of followers. This compels individuals to compete for global attention while neglecting the most vital aspect of social networks. This includes connecting individuals with dissimilar interests, thereby promoting human globalization and social-value accumulation.
According to Benjelloun Oussama, founder at Orbofi: “We’re in 2022, and many people believe that we’re hitting an all-time high in globalization, but for a regular internet user, on average, has less than 5 friends from 5 different countries, and less than 7 (real) friends sharing the same interests. This is a major gap that needs to be filled, and the Metaverse can solve this and expand global social-value accrual beyond the number of followers that users think is the end goal. The Metaverse can help fill in the gap in an immersive and engaging way, and that is our mission at Orbofi, to connect hundreds and billions of people in real-time through social gamification and boost human globalization.”
Potential Of Social Tokens & Orbofi’s New Metaverse Market
DeFi in 2020 and the rise of NFTs in 2021 are just two examples of the numerous trends and innovations in the space that have gained traction since 2017. There is, however, one huge sleeping monster that has yet to be explored in terms of popularity and adoption: social tokens. There have been previous attempts to develop systems for social tokens. However, due to a lack of use cases and context, none of them were able to capture the attention of the general public.
However, social tokens are all about tokenizing individuals, and this is what Orbofi does differently: tokenizing communities within their own Metaverse worlds. Imagine Reddit, Discord, or public Telegram groups, where each community, with its own Metaverse environment, gets its own social token. This is an excellent parallel for Web2. These social tokens can serve as a stake in the associated community and as fungible or non-fungible in-Metaverse currency.
Orbofi, an early mover in the field, is focusing on the possibility of a multi-billion dollar new market for the Metaverse as a result of the possibility of social tokens being used as Metaverse community involvement, ownership, and incentivization. This requires the implementation of a robust exchange system that is able to support the tens of millions of online communities as well as big brands.